EscalaX, a global programmatic advertising company, begins its third year with sustained market growth, an expanded product portfolio, and ongoing strategic alliances with partners such as Human, The Media Trust, and Pixalate.

Over the past two years, the company has developed its own proprietary technology, launching a multichannel Ad Exchange and an SSP designed by publishers for publishers. This approach aims to adapt the value of supply to the programmatic environment while enabling optimal and transparent monetisation. With a global footprint, EscalaX operates in more than 90 countries, manages over 10,000 active campaigns, and connects more than 50,000 publishers with 20,000 advertisers.

Looking ahead, the company plans to introduce new developments, continuous product enhancements, and new business units, supported by a roadmap in which omnichannel retail plays a fundamental role, alongside ongoing learning and innovation.

At a team level, one of EscalaX’s key strategic pillars, the company has strengthened its staff with the addition of Khrystyna Kushlyak as the new account manager for DSPs. This hire further consolidates the team and enhances its ability to focus on account and partner optimisation, one of the company’s core strengths.

Ana García Castro, CEO of EscalaX, says: "It's been a wonderful adventure from the start. Every day is another step forward. It's a challenge to deal with difficult situations, learn from them, and the good things, to enjoy them, but always with a clear vision of our goal. We've only just begun, but we want to make a big impact! Uncompromising technological innovation and transparency are no longer enough. That's why, in 2026, we have challenges not only as a company, but also as part of the industry. They will be very complex, but we will try to achieve them to the best of our ability. Our human strength is key and will provide the perfect balance with the technological side."

With these developments, EscalaX continues to strengthen its position in the industry, adapting to a complex and constantly evolving digital ecosystem where privacy, optimisation, measurement, and user experience are essential.

EscalaX

EscalaX, a global programmatic technology company, promotes a clean, safe, and transparent digital environment where brand safety and efficiency are fundamental pillars. Its strategy is based on offering solutions that combine advanced technology and...

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