Assertive Yield, a leading provider of programmatic performance optimisation solutions, today (20th January, 2026) announced that it has achieved SOC 2 Type II certification, underscoring the company’s dedication to rigorous data security, operational maturity, and trusted partnerships across the ad tech ecosystem.

SOC 2 is a globally recognised compliance framework that evaluates how organisations safeguard customer data across security, availability, and confidentiality controls. This certification confirms that Assertive Yield’s internal systems, governance, and processes meet rigorous, independently audited standards.

As the digital advertising landscape becomes increasingly complex, publishers, SSPs, and DSPs demand not only innovation but also reliability and compliance. SOC 2 certification, recognised as a gold standard for data protection, verifies that Assertive Yield’s internal controls, governance, and infrastructure meet strict industry standards for security, availability, and confidentiality.

Assertive Yield supports a broad range of publishers and ad tech partners operating at scale, including The Daily Beast, Apartment Therapy, Nativo, Connatix, and Bauer Media, and more, who rely on the company’s platform to optimise performance while maintaining strict data protection and operational requirements. SOC 2 certification further strengthens the trust these partners place in Assertive Yield as a long-term infrastructure provider.

"Trust is earned through consistent performance and transparency," said Nils Lind, CEO of Assertive Yield. "Achieving SOC 2 certification is a milestone that validates the maturity and reliability of our platform. It allows our partners to scale confidently, knowing their data is safeguarded and our operations meet enterprise-grade standards."

Key benefits of SOC 2 certification for Assertive Yield partners include:

• Audited, enterprise-level security and data protection controls
  
• Streamlined compliance and procurement reviews for enterprise clients
  
• Reduced operational risk and increased confidence in vendor reliability
  
• Reinforced trust and transparency across programmatic monetisation workflows
  

The SOC 2 certification aligns with Assertive Yield’s ongoing mission to combine innovation with certified reliability, ensuring publishers and partners can focus on growth while their data and operations remain protected.

Reach out to the Assertive Yield team to learn more about its SOC 2 certification. 

Assertive Yield B.V.

Assertive Yield stands as a global leader in empowering publishers, SSPs, and Ad Networks to maximise their revenue potential. Its suite of solutions, including AY Prebid Server, Yield Manager, Yield Intelligence, Yield Optimisation, and Traffic Shap...

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