Flightradar24 Unlocks Incremental Revenue with Opti Digital Demand Hub
by on 28th Jan 2026 in News
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (28th January, 2026) announced a successful collaboration with Flightradar24, the world’s leading flight tracking platform, through its Demand Hub.
As a premium publisher with a highly engaged global audience, Flightradar24 aimed to increase advertising revenue while maintaining site performance, user experience, and a streamlined ad stack. Selective by design, the team prioritised partners capable of introducing incremental competition and new buying interest into its existing setup.
"We look for partners who can bring unique demand and add measurable incremental value, without introducing complexity or impacting user experience," said Mats Lidgren, yield manager at Flightradar24.
Additional demand without stack complexity
Through Opti Digital Demand Hub, Flightradar24 introduced a new bidding layer, operating at the impression level based on predicted attention. The solution connects inventory to premium brands and runs alongside existing demand sources.
Demand Hub integrates via a standard Prebid Bid Adapter or simple tag, requiring no structural changes to the existing setup. This allowed Flightradar24 to increase bid competition, improve CPMs and fill rates, while preserving its current stack.
Viewability and performance controls
Demand Hub activates only when an ad enters the user’s viewport, triggering a carousel-style animation and supporting high viewability while limiting unnecessary ad delivery. Formats are IAB-compliant and delivered within a safe-frame, without expanding over content, ensuring no impact on Core Web Vitals or page performance.
Creative rotation enables multiple creatives per impression through a social-like display format, designed to capture user attention while maintaining consistent delivery standards.
"Opti Digital has provided an additional layer of competitive demand that fits well with our performance requirements," added Mats Lidgren. "We value partners who can complement, not complicate, our stack, and the collaboration has shown positive results."
Following implementation, Demand Hub ranked among the Top 5 bidders via Prebid on Flightradar24’s inventory, reinforcing its role as a high-performing, premium demand source.
Supporting sustainable publisher growth
This case study highlights Opti Digital’s commitment to helping premium publishers unlock sustainable revenue growth while protecting user experience and long-term performance. With Demand Hub, publishers gain access to exclusive demand, high-impact formats, and AI-powered optimisation, designed to maximise attention and profitability through high CPMs and improved fill rates, while making it easy to integrate an additional revenue source into existing stacks.
"For publishers, sustainable monetisation today depends on protecting performance and user experience, while giving brands access to high-quality, attention-rich environments," said Magali Quentel-Reme, CEO at Opti Digital. "Our role is to help align those objectives, ensuring value is created across the entire ecosystem."
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