DAIVID, the advertising industry’s most reliable and scalable source of creative data, has been named an inaugural member of the Coalition for Innovative Media Measurement (CIMM) 2026 Startup Programme following a rigorous review process conducted by CIMM’s executive team and Steering Committee. 

CIMM’s Startup Programme is a learning, partnership-development and networking initiative designed for early-stage companies building product solutions aligned with CIMM’s core mission: advancing innovations in measurement and currency development, metrics, and data collaboration across the media and advertising ecosystem. 

Other companies selected for the 2026 Startup Programme include: Aqxle, BranchLab, Simantea, Vuer, Wantent. DAIVID’s AI-powered platform enables marketers to measure and optimise the effectiveness of their creative at scale. 

Its human-trained, AI-powered technology analyses video and image content to predict creative attention, 39 emotions and impact on brand metrics, giving ad platforms and marketers access to fast, actionable insights to dramatically improve performance and strategy. 

Ian Forrester, CEO and founder of DAIVID, said: "We’re proud to be selected for CIMM’s inaugural Startup Programme and to work with an exceptional group of companies shaping the future of media measurement. In the age of AI, advertisers need solutions that handle scale while providing depth that drives meaningful decisions and ultimately drives outcomes."

"DAIVID’s AI-powered solutions give marketers the peace of mind they need, finally providing creative with the technology it deserves. Being part of CIMM gives us an exciting opportunity to collaborate with industry leaders and help advance the next generation of measurement solutions."

As part of the Programme, members receive full, complimentary access to CIMM programmes, meetings and events, research, and networking opportunities. 

Further, they gain exposure and direct access to potential customers and partners – and CIMM’s established members will benefit from early visibility into frontier technologies shaping the future of measurement, ad effectiveness, and video.

As Evan Cohen, CIMM’s SVP, projects and strategic initiatives, previously stated in CIMM’s Startup Programme member announcement: "CIMM is pleased to welcome this first cohort of members to the Startup Programme. Across the applicant pool, we saw companies deeply focused on solving real industry needs with privacy-forward, data-driven solutions, which made the selection process exceptionally difficult."

"These companies demonstrate the depth and rigor of innovation currently underway in measurement, currency, and effectiveness, and we’re proud to foster collaboration around these solutions."

To learn more about DAIVID, visit: https://daivid.co/