Assertive Yield announced the appointment of Yael Schuster as vice president of marketing, marking a strategic step in the company’s continued growth and market expansion. In her new role, Yael will lead Assertive Yield’s global marketing strategy, with a focus on unifying brand messaging, strengthening go-to-market execution, and positioning the company as a trusted leader in the ad tech ecosystem.

Yael brings over 10 years of experience in ad tech, spanning marketing, customer success, and publisher partnerships. She joined Assertive Yield as a senior account manager, where she developed a deep understanding of customer needs, product impact, and commercial workflow, an experience that now directly informs her approach to leading the marketing organisation.

Prior to joining Assertive Yield, Yael spent nine years at Aniview, where she held multiple leadership roles and ultimately served as vice president, leading both the marketing and customer success teams. 

Earlier in her career, she worked at MediaShakers, where she began as an account manager for publishers and later became team leader, managing publisher relationships and operational growth. This cross-functional background positions her uniquely to align marketing closely with revenue, product, and customer outcomes.

“Yael’s progression within Assertive Yield is a strong reflection of both her leadership and her impact,” said Sherzod Rizaev, chief operating officer at Assertive Yield. “She brings a deep operational understanding of our customers and our platform, and her ability to connect teams, processes, and messaging will be critical as we continue to scale globally.”

As VP of Marketing, Yael’s focus will be on unifying how Assertive Yield shows up in the market, aligning messaging across teams, strengthening collaboration with sales, product, and customer success, and ensuring marketing functions as a true growth partner across the organisation. 

Her longer-term vision centres on building a scalable, data-driven marketing engine that accelerates revenue, amplifies thought leadership, and reinforces Assertive Yield’s position as a trusted industry partner.

“Marketing plays a central role in how we accelerate growth and support our commercial teams. Yael’s experience working closely with customers and revenue teams gives her a clear perspective on what drives meaningful outcomes. Her leadership will help sharpen our go-to-market execution and strengthen alignment across the business.” -  Nils Lind, chief executive officer at Assertive Yield.

“Taking on the role of VP of Marketing is both exciting and grounding. Having worked closely with our customers and teams across the business, I’ve seen first hand the impact we deliver. My focus is on shaping how we tell that story, clearly, consistently, and with the customer at the centre, while building a marketing function that drives alignment, growth, and long-term value.” -  Yael Schuster, VP of marketing at Assertive Yield. 

Under Yael’s leadership, Assertive Yield’s marketing efforts will prioritise clearer messaging, stronger sales enablement, expanded thought leadership, and a more cohesive brand presence across key markets. This includes elevating executive and product voices, strengthening partner collaboration, and ensuring marketing supports predictable, scalable growth as the business continues to evolve.

To learn more about Yael Schuster, visit her online profile.

Assertive Yield B.V.

Assertive Yield stands as a global leader in empowering publishers, SSPs, and Ad Networks to maximise their revenue potential. Its suite of solutions, including AY Prebid Server, Yield Manager, Yield Intelligence, Yield Optimisation, and Traffic Shap...

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