Axeptio and Agence123 have published a white paper analysing six real-life case studies of e-commerce brands that have successfully transformed their consent management into a powerful marketing performance driver.

Entitled “Six e-commerce Brands Show How Consent Can Drive marketing performance”, the white paper highlights a major paradigm shift: the Consent Management Platform (CMP) is no longer just a GDPR compliance tool, but a true performance asset serving data strategy, attribution, and ROAS optimisation.

Three key insights from the study:
● Up to 85% interaction rates and 85% consent rates achieved by certain brands through personalised consent experiences.
● Opt-in rates reaching 72%, significantly increasing the volume of actionable data available for retargeting and paid media campaigns.
● An optimised CMP that successfully balances regulatory compliance and marketing performance helps ensure more reliable data and more effective acquisition campaign management — even during periods of high commercial pressure.

Download the white paper : https://info.axept.io/ebook-agence123

Axeptio

Axeptio is an international SaaS consent management platform (CMP) that helps brands and publishers collect and manage visitor consent in full compliance with global data privacy regulations (GDPR, Law 25, NLP, CCPA, etc.) and IAB standards. Desig...

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