Afterverse, the game studio behind the global hit PK XD, has partnered with ad quality leader AppHarbr to raise the bar for kid-safe advertising across its metaverse. Through real-time ad quality control, the studio proactively blocks malicious, inappropriate, and intrusive ads, [...]

In today’s Digest, we discuss OpenX accusing Google of ad auction bias in a new lawsuit, Perplexity being accused of ignoring AI scraping blocks, and the falling number of Brits consuming news through print or online news brands. OpenX accuses Google of ad [...]

Content Ignite, a leading ad management and monetisation platform for premium publishers, today (29th July, 2025) announced a strategic partnership with The Media Trust, the global leader in digital ad quality and security. This collaboration will provide publishers with enhanced [...]

DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (April 24th, 2025) announced it is deepening its commitment to keeping digital advertising free from exploitative and illegal content through a new partnership with the Internet Watch [...]

Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, revealed that agencies using traditional keyword blocklists omit more than half (56%) of Oscar-related content, leading brands and publishers to miss out on relevant ad [...]

Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, has today (October 28th, 2024) released data highlighting brands that rely on outdated keyword blocklists will be blocking more than 41% of Halloween content and [...]

News in brief: On today's MadTech Daily: Uber looking at Expedia purchase; Google v adblockers; Amazon bolsters AI offering Uber has explored a possible bid for Expedia, the US travel booking website. As the ride-hailing app looks to diversify further, adding [...]

Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising platform Opera Ads, announces its renewed collaboration with GeoEdge, global leader in ad security. [...]

In today’s ExchangeWire news digest: YouTube cracks down on ad blockers; AI concerns to be addressed at UK AI summit; and Google and Match resolve antitrust claim.   YouTube cracks down on ad blockers  YouTube has confirmed the launch of a global effort [...]

Hivestack, das weltweit führende Technologieunternehmen für unabhängige programmatische digital-out-of-home-Werbung (DOOH), hat mit der mc R&D GmbH (mcrud), Deutschlands größtem Anbieter von Fahrgastfernsehen, eine Partnerschaft vereinbart. Durch die Kooperation sind die 5.800 Screens in rund 2.000 Fahrzeugen des ÖPNV (U-Bahn, Bus, [...]