Assertive Yield, a global leader in empowering publishers, SSPs, and Ad Networks to maximise their revenue potential, today (26th January, 2026) announced the appointment of Richard Ottoy as senior vice president of sales for EMEA.  In his new role, Richard will [...]

This week’s headlines paint a clear picture: AI is becoming the backbone of business strategy. In today’s MadTech Daily, we discuss global ad spend set to top $1tn in 2026, WPP poised for FTSE 100 demotion, and the EU probing [...]

In today’s MadTech Daily, we cover Bending Spoons acquiring AOL for $1.5bn, WPP’s new chief starting the role amid a profit alert, and Meta’s ad revenue jumping 26% in Q3, with the company expecting major tax relief under Trump’s [...]

We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could transform it.  Another week, another new ad network. Two last [...]

In today’s Digest, we discuss IAB Europe opening public comment on new retail media standards, Ooh media unveiling its Metro Tunnel ad network, and California banning loud streaming ads.

Ciaran O'Kane revaluates his sketch on AI's impact on the marketing funnel, and adds audio into the mix...

In today’s Digest, we cover Magnite suing Google, Google investing £5bn in the UK’s AI sector, and the Australian government guiding platforms on the under-16 social media ban.

We asked industry experts how retail media is evolving, and how the ad industry can take advantage of new opportunities in the space.  Retail media has been on a rapid rise: for quite some time now, the industry has been talking [...]

This week, global policy tensions, ad gains, and AI copyright battles dominated headlines.

In today’s digest, we cover WPP’s profit falling 71% as the ad market slows, The Trade Desk shares dropping after its Q2 revenue is revealed, lawmakers urging Meta to remove Instagram map, and Havas launching AI tool to track brand [...]