This week saw mounting regulatory pressure across streaming and social media, while advertising and retail delivered record-breaking performances. In today’s MadTech Daily, we cover WPP unveiling a £500m cost-cutting plan in an AI-led overhaul, ByteDance being valued at $550bn in [...]

In today’s Digest we cover video-on-demand services facing new Ofcom regulation in the UK, Canva buying animation and marketing startups, and OOH hitting record revenue in 2025.

Alanna Laforet looks at the long-rumoured demise of publishers, and how they survive because of tech innovation, not despite it...

Limelight Inc.’s latest annual report, Progress and Possibility: State of Ad Networks, Digital Publishing and AdTech 2026, delves into how successful ad networks are shifting from aggregation to curation - doubling down on quality, relevance, transparency, and targeting sophistication - [...]

Assertive Yield, a global leader in empowering publishers, SSPs, and Ad Networks to maximise their revenue potential, today (26th January, 2026) announced the appointment of Richard Ottoy as senior vice president of sales for EMEA.  In his new role, Richard will [...]

This week’s headlines paint a clear picture: AI is becoming the backbone of business strategy. In today’s MadTech Daily, we discuss global ad spend set to top $1tn in 2026, WPP poised for FTSE 100 demotion, and the EU probing [...]

In today’s MadTech Daily, we cover Bending Spoons acquiring AOL for $1.5bn, WPP’s new chief starting the role amid a profit alert, and Meta’s ad revenue jumping 26% in Q3, with the company expecting major tax relief under Trump’s [...]

We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could transform it.  Another week, another new ad network. Two last [...]

In today’s Digest, we discuss IAB Europe opening public comment on new retail media standards, Ooh media unveiling its Metro Tunnel ad network, and California banning loud streaming ads.

Ciaran O'Kane revaluates his sketch on AI's impact on the marketing funnel, and adds audio into the mix...