We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could transform it.  Another week, another new ad network. Two last [...]

In today’s Digest, we discuss IAB Europe opening public comment on new retail media standards, Ooh media unveiling its Metro Tunnel ad network, and California banning loud streaming ads.

Ciaran O'Kane revaluates his sketch on AI's impact on the marketing funnel, and adds audio into the mix...

In today’s Digest, we cover Magnite suing Google, Google investing £5bn in the UK’s AI sector, and the Australian government guiding platforms on the under-16 social media ban.

We asked industry experts how retail media is evolving, and how the ad industry can take advantage of new opportunities in the space.  Retail media has been on a rapid rise: for quite some time now, the industry has been talking [...]

This week, global policy tensions, ad gains, and AI copyright battles dominated headlines.

In today’s digest, we cover WPP’s profit falling 71% as the ad market slows, The Trade Desk shares dropping after its Q2 revenue is revealed, lawmakers urging Meta to remove Instagram map, and Havas launching AI tool to track brand [...]

In today’s Digest, we discuss Amazon & Microsoft’s cloud dominance harming competition, Reddit’s revenue surge on AI and ad growth, and Google losing a US appeal in the Epic Games app store case. Amazon and Microsoft cloud dominance harms competition Britain's antitrust [...]

In today’s Digest, we discuss Meta’s suspension of political ads in the EU and UK advertising rising 8% in the first quarter. We also cover strategic acquisitions in media with Netflix bundling with MBC, and Skydance sealing its deal with [...]

In today’s Digest, we look at WPP CEO Read planning to step down amid AI disruption and market strain, findings from WPP Media’s latest report, Amazon adding private auctions to Prime Video, as well as YouTube loosening moderation.  WPP CEO Read [...]