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  • Asia Brands Must Ready Programmatic Journey

    Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze and getting internal support for the automated buying platform. Careful planning and some patience, though, may be all marketers need [...]

  • Asia Consumers Still Served Irrelevant Ads; Indonesia Sees Growth in Mobile Ad Spend & Supply

    In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the Asia-Pacific region – and in this edition: Most Asian consumers still served irrelevant ads; Indonesia sees growth in mobile ad spend & supply; More [...]

  • State of Video in Europe; Mobile Advertising Soars in Developing Countries

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: the state of the European video industry; mobile advertising soars [...]

  • ANZ Ad Tech Fighting to Identify Value Amid the Noise

    The Australia and New Zealand ad tech market may be one of the more matured globally, but the region faces similar challenges to the rest of APAC from having to deal with an increasingly complex and expansive technology space. In [...]

  • Latest Earnings Reports Indicate Top 5 Tech Companies Will be Worth More Than USD$2 Trillion

    Strong earnings reports from Google, Microsoft, Apple, and Amazon indicate that the top five tech companies (including Facebook) will be worth more than USD$2 trillion if they can maintain the combined growth from this quarter. Mobile search drives Alphabet revenue Yesterday (October [...]

  • Yahoo! & AOL Kick Off Q3 2015 Earnings With Positive Results

    Yahoo! Inc. (NASDAQ: YHOO) yesterday (October 20, 2015) reported results for the quarter ended September 30, 2015. Search and Display revenue grew year-on-year, however, overall company revenue suffered. Mobile revenue now represents almost one quarter (24%) of total revenue. Verizon (NYSE: [...]

  • Commoditisation is Cannibalising Differentiation

    Hardly a week goes by in ad tech land without news of a partnership or acquisition as companies battle to build the ultimate end-to-end technology stack. In this piece, we explore whether the buy side/sell side divide still exists, how [...]

  • Monetising Free Apps

    In this piece, David Diaz, vice president of developer relations at Fyber discusses what app publishers look for in an ad mediation provider and how to monetise free apps.  Ad mediation has become an increasingly popular service among app publishers over the [...]

  • Ad Tech World Not Progressing Fast Enough on Mobile

    For one veteran of the mobile enterprise software industry, the ad tech world simply is not moving fast enough and remains bogged down by ineffective ad serving and management technology. Matthew Talbot, senior vice president for BlackBerry Messenger (BBM), says he [...]

  • Southeast Asia Moves Towards Regional Exchanges as Traditional Ad Networks Lose Appeal

    Brands and agencies in Southeast Asia are limiting their exposure to ad networks due to the lack of transparency and opting to build their own trading or buying platforms. Regional publishers also are increasingly wary of working with technology giants [...]