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  • Are Retailers Addicted to AdSense Revenue?

    Many of the UK’s leading retailers are knowingly cannibalising their revenue potential because they are addicted to the ‘safe’ revenue from AdSense. Online retailers make money by selling products to online consumers. However, many retailers have, perhaps unwittingly, diversified from their [...]

  • ATS London: Seeking the Truth in Data

    Earlier this week, at ATS London, AppNexus created a stir within the digital advertising industry when Catherine Williams, chief data scientist (pictured) shared results of their ongoing Inventory Quality (IQ) initiative. Through a combination of aggressive policy enforcement and sophisticated [...]

  • MediaMath: APAC Brands & Agencies Should Leverage Each Other's Capabilities; Grey Group Acquires Thailand's nudeJEH

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MediaMath: Brands, agencies should leverage each other's capabilities; Grey Group acquires Thailand's nudeJEH; Droga5 shutters Sydney office; [...]

  • Complex Programmatic Setup Blurs Marketers' View of Bids

    Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for brands to grasp all the activities running in the background. Singapore pay TV operator and broadband services provider, StarHub, is calling [...]

  • Lack of PII Proves Challenging for Indonesia DMP Players

    Indonesia does not have a robust PII (personally identifiable information) system, making it difficult to track personal details and establish reliable consumer profiles. Despite this challenge, the local market offers great opportunities for ad tech vendors as it has one of [...]

  • Asian Marketers Not Getting Right Support from Industry

    An insufficient ad budget for a vast region, inadequate support from industry players, and a media buying system that has yet to resolve key issues its predecessor also had failed to address. These are the main challenges facing Starwood Hotels [...]

  • New Fraud Figures Revealed & Millennial ad-Engagement Uncovered

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: £277m wasted on fraudulent ads; coupons used by 9 in [...]

  • Preparing Publishers for a World Without Flash

    Coull's CEO, Irfon Watkins writing exclusively for ExchangeWire. Premature proclamations that ‘Flash is dead’ have been made repeatedly ever since Steve Jobs penned an open letter in April 2010 explaining why Apple would not support Adobe’s technology. For a simple and [...]

  • MoPub native ads leave the niche; Google integrates Comscore measurement into DoubleClick

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: MoPub native ads leave the niche; Google integrates Comscore measurement into DoubleClick; Smartclip goes tech in Berlin; Adsquare appoints a new VP, [...]

  • Integral Ad Science Says Fraudulent Ads Cost UK Advertisers £277m; TubeMogul Delivers Strong Revenue Results for Q2

    In this week's ExchangeWire European Weekly Roundup: Integral Ad Science says fraudulent ads cost UK advertisers £277m; TubeMogul delivers strong revenue results for Q2; Facebook enhances its Audience Network with new ad formats; Tapad and Medialets team up; and Sizmek [...]