×
  • Pointless Rebate Debate Rages On in Ad Land; Zeta in Mega $125 Million Martech Fund Raise

    In this week’s ExchangeWire European Weekly Roundup: marketing technology unicorn, Zeta, receives mega funding round of $125 million; the rebate debate continues to rage in ad land; Beeswax launches its BaaS to reduce bespoke bidder-building costs; and video streaming powerhouse [...]

  • APAC Brands Struggling to Measure Mobile ROI

    While keen to tap mobile devices to reach their audience, marketers in Asia-Pacific are still struggling to accurately measure the actual returns from their mobile campaigns. In this industry byliner, Smaato's Asia-Pacific managing director Malcolm Wong discusses the challenges of [...]

  • AOL Eyes Millennial Media in $300m Swoop; Google's Programmatic Brand Spend Nears 3/4 of Total Budget

    In this week's ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google's programmatic brand spend nears three-quarters of total budget; TubeMogul publishes "cheat sheets"; and Speculation over next Twitter CEO. AOL & Millennial Media $300m Deal Mooted Just [...]

  • Grapeshot Brings APAC Languages to The Trade Desk; Mobile Drives 27% of Ecommerce in SEA

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Grapeshot brings APAC languages to The Trade Desk; Mobile drives 27% of ecommerce in SEA; Sizmek looks [...]

  • The Decline of the Ad Network?

    IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying technologies, and trading models, become increasingly popular with advertisers, and media-owners alike. Almost half (45%) of all online display ads are [...]

  • Cannes Lions Special: The Rise of Mobile Programmatic

    In this ExchangeWire Cannes Lions special, Matt Gillis, Millennial Media, president, platform business, speaks with ExchangeWire CEO Ciaran O'Kane about whether publishers are able to use programmatic technologies to achieve a better yield for their inventory. During the conversation O'Kane [...]

  • MCN & AOL Unveil Programmatic TV Marketplace; YuMe Opens China Offices with Local Partnerships

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MCN & AOL unveil programmatic TV marketplace; YuMe opens China offices with local partnerships; Southeast Asian group [...]

  • Catherine Williams, Chief Data Scientist at AppNexus, Discusses APB

    Catherine Williams, Chief Data Scientist at AppNexus, speaks to ExchangeWire about the launch of APB and how it is helping marketers find “a third way” to optimise their ad spend through their use of their data. EW: Some people have [...]

  • ExchangeWire Research Quizzes Marketplace Quality Attitudes; ADTRADER Berlin 2015

    In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon Project beds down in native. ExchangeWire Research debut The majority of marketers believe believe programmatic advertising adds value to their campaigns, [...]

  • Asia's Uniqueness Requires Different RTB Approach

    China's Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need to set up a separate infrastructure to resolve these issues, advises Tim Koschella, CEO and co-founder of AppLift. In this Q&A [...]


Warning: include(partials/pager.php): Failed to open stream: No such file or directory in /app/wp-content/themes/ew-com/index.php on line 97

Warning: include(): Failed opening 'partials/pager.php' for inclusion (include_path='.:/usr/local/lib/php') in /app/wp-content/themes/ew-com/index.php on line 97