Criteo has announced that it is entering into an advertising partnership with Yahoo Japan. In a deal that reflects other international agreements, Criteo Japan appears to be buying ad space from Yahoo Japan. A piece in the Nikkei today states [...]

James Prudhomme, Datacratic CEO & Jeremy Barnes, Founder & CTO, discuss the company’s real-time decicion engine for automated buying, the flexibility of the solution as well key trnds they currently see in the real-time market. Can you give a brief overview [...]

Hot on the heels of our Japanese launch, ExchangeWire is announcing today that it is rolling out a dedicated, localised site for the Brazilian market, www.exchangewire.com.br. Brazil has one of the fastest growing digital advertising markets globally. The market is undergoing [...]

A major new private advertising exchange specifically for Japanese mobile inventory, including smartphones and tablets, is announced today between CyberWing Corporation, a media representative for Japan’s leading internet service providers and a subsidiary of NEC BIGLOBE, Ltd., and OpenX Technologies, [...]

Olivier Legrand is Senior Director, Marketing Solutions, APAC, at LinkedIn. Here he discusses Linkedin's B2B marketing and audience targeting proposition in the Australian market, data-driven media buying and Linkedin's strategy across the rest of the APAC market. What ad opportunities currently [...]

Ola Tiverman is the CEO of Swedish-based Admeta, a leading technology provider of white labelled Private Ad Exchange solutions to premium publishers in Europe. There are many third party ad tech companies claiming to provide private ad exchange or private marketplace [...]

Originally reported by Adzine Sixteen and a half million Germans play online games, according to the Federal Association of Interactive Entertainment Software (BIU), so it's no surprise the industry's biggest trade fair, gamescom, is in Cologne this year. (It started on [...]

Reputation is often the hardest thing to repair, they say. If that is true, then the “ad network” will take some time to recover from the negative perceptions around its core business model from publishers and advertisers. Granted, a couple [...]

In 2011, mobile saw spend reach $3.9 billion globally and 2012 is expected to hit $6.2 billion. “This is the year of mobile,” most will say. It is here – and I think everyone may have felt a little underwhelmed [...]

Ybrant Digital's Jacob Nizri discusses the differentiated ad network solution, and the evolving model for both advertisers and publishers. What does Ybrant Digital offer that other solutions in the space don't? It is indeed very difficult to distinguish the different companies in [...]