It has been a testing year, as inflation and the cost of living crisis have brought about challenges for advertisers and consumers alike. What does 2024 have in store? With good reason, most marketers remained cautious with their ad spend throughout 2023. [...]

On today’s ExchangeWire digest: Virgin Media wi-fi claim investigated by ASA; New ASA guidelines for food ads; 17% of teens report “constant” use of TikTok…   As the week goes on, more companies are facing the wrath of the Advertising Standards Authority [...]

AlgoriX, a leading independent global media and technology firm, has released a report revealing a significant 30% year-on-year increase in total worldwide ad spending on the AlgoriX Exchange during Black Friday Week. Europe, displaying a staggering growth rate of over [...]

This week: Ad spend forecasts; The ANA investigates ad spend transparency; Meta faces EU €550m lawsuit in Spain…  Ad spend has been a major topic of the week. Magna released its latest global ad spend forecast for this year, estimating an [...]

On today’s ExchangeWire digest: Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024… Only 36 cents of every dollar entering DSP reaches consumers [...]

In today’s ExchangeWire digest: Social leads Magna’s latest global ad spend forecast; OpenAI delays store launch of custom GPT; Spotify axes 17% of workforce…  Social leads Magna’s latest global ad spend forecast  According to its latest forecast, Magna reports that global ad [...]

More than two-thirds of people (70%) find digital advertising annoying and unpleasant, while 72% say that bad advertising experiences have negatively affected their perception of a brand, according to new research that lays bare the real damage caused by excessive [...]

Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences. As consumer attention becomes increasingly fragmented across a multitude of platforms and media, the ability to curate [...]

In today’s ExchangeWire news digest: AA/WARC releases its latest Expenditure Report; Meta to launch ad-free paid subscription plans for Facebook and Instagram in Europe; and Executive order by Biden administration aims to cut AI risks.   AA/WARC releases its latest Expenditure Report  Advertising [...]

The latest IPA Bellwether report has shown a strong rise in main media spend, but growth in total budgets has continued to slow. What does the industry make of the Q3 results? The latest IPA Bellwether survey shows the tenth successive [...]