Shirley Marschall explores vibe targeting, and why it's becoming the industry's latest black box.

ExchangeWire’s Ad Tech Personality of the Year and Ad Tech Rising Star awards consistently honour the trailblazers of our industry. Have your say in nominating this year’s winners before entries close on Friday, 8th August.   The Wires is all about celebrating [...]

In today’s Digest, we discuss Apple’s new ‘Answers’ team aimed at enhancing AI search capabilities, OpenAI’s $8.3bn fundraising round, and Shein’s €1m greenwashing fine in Italy.

In today’s Digest, we discuss Amazon & Microsoft’s cloud dominance harming competition, Reddit’s revenue surge on AI and ad growth, and Google losing a US appeal in the Epic Games app store case. Amazon and Microsoft cloud dominance harms competition Britain's antitrust [...]

In today’s Digest, we cover YouTube becoming the top TV choice for children, YouTube being added to Australia’s social media ban for under-16s, as well as Havas reporting solid H1 results and expanding in Southeast Asia.

Nexxen, a global, flexible advertising technology platform with deep expertise in video and advanced TV, today (30th July, 2025) announced two key additions to its commercial leadership team, underscoring its continued investment in enterprise sales growth and data-led innovation.  Irina Katsnelson [...]

In her latest weekly column for ExchangeWire, Shirley Marschall examines the darker side of the advertising technology industry, and how genuinely examining and questioning these flaws can help the sector to move forwards. The end of [insert buzzword of the day] [...]

In today’s Digest, we cover France investigating X for alleged algorithm manipulation, Perplexity seeking phone deals for its Comet AI browser, and the UK government looking to defuse its Apple encryption row with the US.

TeqBlaze, an independent ad tech technology vendor, is expanding its white-label SSP + Ad Exchange solution with a new functionality: Curated Deals. This tool enables platform owners to define audience-specific pipelines and structured deals, based on actual behaviour, context, and [...]

In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack.