The categories shortlist for the Wires 2025 is finally out. Who made the cut this year? 

John Tigg, senior vice president, buyer development at Index Exchange, discusses a new opportunity in ad tech brought about by a rapid increase in computational power. What does the advancement mean for advertisers? Can you expand on the new opportunity [...]

In today’s Digest, we cover Trump hailing a deal withTikTok as China pushes algorithm use, Amazon expanding ad integration with SiriusXM, and the UK and US sealing a $42bn tech pact.

Ad tech companies often face a number of challenges when expanding into European markets. In collaboration with digitalAudience, we examine how they can expand successfully in a new territory...

goTom, the Swiss SaaS company for ad sales management, celebrated its 10th anniversary on September 11. Together with clients, partners, and employees, the company hosted a summer party on Lake Zurich. With BBQ, cool drinks, and music, the evening brought [...]

This week’s stories spotlight a week of fierce competition from regulators, challenging Big Tech on safety, to media giants battling  AI companies in  court. In today’s MadTech Daily, we cover Netflix and Amazon teaming up to boost CTV ads, UK [...]

Who has made the shortlist for The Wires’ Ad Tech Personality of the Year and Ad Tech Rising Star awards this year? We reveal all below…  Autumn is finally upon us, and the change of season signals the coming of the [...]

FirstPartyCapital, the leading early stage investment fund in the ad tech, martech, and digital media sector, today (9th September 2025) announced the launch of FirstPartyFinance, which tackles the industry-wide challenge of restricted access to non-dilutive funding.  An over-reliance on equity funding and [...]

Aceex recently celebrated its sixth anniversary. Over the past six years, the company has navigated the fast-paced and ever-changing world of ad tech, achieving remarkable growth and fostering strong partnerships along the way. To mark the occasion, the team decided to [...]

Mark Smith takes a look at the development of ad tech across the MENA region, and why predictions of growth seem well founded…