This week, Platforms rolled out new monetisation models, media groups embraced Big Tech partnerships, and policymakers pushed for tighter controls.

Assertive Yield, a leading provider of programmatic performance optimisation solutions, today (20th January, 2026) announced that it has achieved SOC 2 Type II certification, underscoring the company’s dedication to rigorous data security, operational maturity, and trusted partnerships across the ad [...]

In today’s Digest we cover five US publishers suing Google over alleged ad tech manipulation as well as Google appealing a landmark antitrust verdict over its search monopoly. We also cover 60 plus MPs urging Starmer to act on an [...]

This week’s developments point to a media and advertising industry under strain, as major deals wobble, alliances shift, and publishers confront a rapidly changing discovery landscape. In today’s MadTech Daily, we cover Wikimedia expanding AI partnerships across tech giants, Alibaba’s [...]

We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.

This week Shirley breaks down the forefront of Agentic ad tech - and asks if this is really as groundbreaking as it seems…

Spyrosoft AdTech, a software development company specialising in advertising technology (ad tech) solutions, today (13th January, 2025) announces the appointment of Piotr Banaszczyk as chief executive officer (CEO) and Tomasz Chmielewski as chief operating officer (COO), effective January 2026. The appointments [...]

In today’s Digest we discuss TikTok splitting its US staff ahead of a potential sale, China AI listings lifting MiniMax’s shares by 87%, and Anthropic planning a $10bn raise at a $350bn valuation.

The Digest is back! In our first edition of 2026 we cover Meta acquiring Manus, ITV investing in The Body Coach app, and Adform acquiring Splicky…

What better way to start the year than have Shirley Marschall prescribe some goals for the ad tech industry...