Ogury, the global leader in persona-based advertising, today (24th November, 2025) announced the appointment of Nicolas Bidon as chief executive officer, effective December 1. A seasoned ad tech executive with over two decades of international experience, Bidon will lead Ogury’s [...]

As retailers and brands prepare for the Black Friday and Christmas season, Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, finds that premium editorial environments play a key role in shaping British consumer confidence.The research shows [...]

Sarah Robertson, chief product officer at Experian Marketing Services, looks at the rise of super signal aggregators (SSAs). She examines what industry members can gain, from helping them adhere to privacy regulations, to enabling more precise and relevant targeting. How [...]

Axis, the award-winning ad tech company known for its proprietary SSP and specialising in in-app, web, and CTV advertising across Tier 1 markets, in partnership with Bedrock Platform, is thrilled to announce a special Line Dance Workshop for Women in [...]

left to right: René Plug, CRO; Alban Grossenbacher, CEO & Co-Founder goTom, a leading Swiss SaaS company specialising in ad sales management, was awarded the title of "New Ad Tech Player" in France at this year’s Ratecard Stars in Paris. The [...]

Axeptio introduces video as the centrepiece of its Consent Management Platform (CMP), transforming the traditional cookie banner into an immersive, multi-sensory, and fully customisable brand experience.  By placing storytelling at the core of consent, Axeptio breaks away from "consent fatigue" and [...]

Last night, we celebrated ExchangeWire’s The Wires awards 2025. So who walked away with a prestigious trophy or commendation? Let’s find out…

Mobupps, a leading ad tech company with over 16 years of expertise in data-driven performance marketing, in collaboration with Apptica, a mobile market intelligence platform, has released the "US Holiday Season Growth Playbook 2025". The holiday season in the United States [...]

In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The following story is based on true events. [...]

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to new data from DAIVID. Released this week, the latest addition to the retailer’s much-vaunted catalogue of Christmas ads, "Where Love [...]