From Q1 2024, Chrome plans to disable third-party cookies for 1% of users to facilitate testing, and then ramp up to 100% of users from Q3 2024.  Olha Paramonova, VP of AdTech at Sigma Software Group and a speaker at ATS [...]

Zeotap CDP, the easy, secure, and impactful customer data platform, is thrilled to introduce its  “Non-Customer Entity Data” feature. This innovative tool marks a significant leap in the realm of customer data platforms (CDPs), enabling businesses to integrate and activate [...]

Yahoo Advertising launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven [...]

Audio is a powerful medium, and advancements in technology, alongside a deep understanding of your audience are key to standing out from the crowd. We hear from Christian Facey, CEO & Co-Founder, Audiomob, on how brands can capitalise on the [...]

Adform, the most powerful and safe media buying platform built for the game changers, today (November 28th, 2023) announces the launch of its newly formed global omnichannel activation team.  The announcement brings together commercial partnerships and activation to further enhance and [...]

The Women Lifting Women initiative, a champion of gender equity and diversity, is thrilled to announce the launch of its new mentorship programme. A collaboration between market leaders NumberEight and in-game audio pioneer Odeeo, this mentorship programme will connect the [...]

BrightBid, the ad tech platform for Google Search, has revealed that the majority of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment.  85% of [...]

Coles 360 has partnered with out-of-home (OOH) ad tech provider Broadsign to further enhance the Coles 360 network of digital screens at front of store. The partnership will enable Coles to schedule, manage, and deliver compelling content and advertisements across [...]

Equativ, the leading global independent ad platform, has today (November 16th, 2023) announced the appointment of Catherine Sullivan — formerly CEO at PHD US — to its Strategic Advisory Board: a diverse assembly of media, advertising, and technology experts that will [...]

As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines Curation's ability to marry programmatic efficiency with quality assurance. Scott highlights how the decline of third-party cookies is reshaping data [...]