AdPlayer.Pro, a global provider of digital video advertising technologies, has released a series of significant updates in its flagship products, including its video ad server and video hosting solution. According to the company’s announcement, one of the essential novelties was the [...]

FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media, today (April 2nd, 2025) announced a strategic investment from DoubleVerify, the leading software platform for digital media measurement, data, and analytics. The investment strengthens FirstPartyCapital’s [...]

Eight months on from Labour’s victory in the UK’s last general election, how has our ad tech ecosystem been impacted? We examine the changes introduced by Keir Starmer and his party, as well as the industry’s trajectory for the near [...]

Today's digest looks at the latest surrounding Europe's Digital Markets Act, TikTok Shop expanding further into Europe and Reddit enhancing features for advertisers. EU to lessen DMA blow on Apple and Meta to avoid US backlash The European Union is set [...]

With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark Smith looks at the runners and riders… Between a rock and a hard place Digital marketing is facing a dichotomy.  On one hand [...]

Is AI in ad tech really all it's being promoted to be? Shirley Marschall takes a look... AI is being sold as the ultimate solution to ad tech’s biggest challenges. Privacy? Solved. Fraud? Eliminated. Performance? Optimised. Fragmentation? Gone. But what happens when [...]

This has been a busy week, from safer online spaces to secret tech battles and industry shake-ups. Also, in today’s MadTech Daily, we dive into major acquisitions at Omnicom, the world’s first AI generated newspaper edition, and Google Search being [...]

Pubstack, the leading ad management platform, announces the appointment of Federico Benincasa as chief product officer. An entrepreneur and a key figure in the ad tech industry since 2008, Federico has played a pivotal role in shaping product strategies for several [...]

Today’s digest covers Google’s decision to acquire cybersecurity firm Wiz, the rising trend of AI-powered shopping, and Adform’s exploration of a potential sale. Google to Acquire Cybersecurity Startup Wiz for $32bn  Google announced it will acquire cybersecurity startup Wiz for USD $32bn (£1.6bn) [...]

Attekmi, an ad tech brand, has redesigned all of its previously released ad exchange solutions to ensure greater convenience for its partners and help them reach maximum performance.  Prioritising the feedback of platforms’ users, Attekmi continuously improves its products, and a [...]