In today’s Digest, we cover a record-breaking deal closed by Electronic Arts, the FTC giving final approval to the Omnicom–IPG deal on the condition of certain ad rules as well as Anthropic tripling its global staff as AI demand surges.

This week saw growth in ad spend alongside rising regulatory action across ad tech and media...

Attekmi, the ad tech brand offering an extensive range of ad exchange solutions and services, has been shortlisted by ExchangeWire for The Wires Awards 2025 in two categories: Best Ad Ops Team and Best Client Services Team.  Being featured on the [...]

In her latest column, Shirley Matschall takes aim at Google's umbrella company, acrostic style... Once the U.S. District Court ruled that Google didn’t have to sell its browser, it was only a matter of time before Gemini landed in Chrome. No [...]

Kate Scott-Dawkins, WPP Media’s Global President of Business Intelligence, takes a look at the shifting ad tech landscape and what it might look like in 2030...

In today’s Digest, we discuss the Murdochs being tipped for the TikTok deal, ad giants shifting their climate stance, Google’s ad tech monopoly trial kicking off, and Amazon facing a jury over Prime sign-ups.

The categories shortlist for the Wires 2025 is finally out. Who made the cut this year? 

John Tigg, senior vice president, buyer development at Index Exchange, discusses a new opportunity in ad tech brought about by a rapid increase in computational power. What does the advancement mean for advertisers? Can you expand on the new opportunity [...]

In today’s Digest, we cover Trump hailing a deal withTikTok as China pushes algorithm use, Amazon expanding ad integration with SiriusXM, and the UK and US sealing a $42bn tech pact.

Ad tech companies often face a number of challenges when expanding into European markets. In collaboration with digitalAudience, we examine how they can expand successfully in a new territory...