Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major sporting events such as the Olympics, and how these can be overcome. She expands on delivering an automated and real-time [...]

On today’s news digest: EU Publishes Election Risk Guidelines Under Digital Services Act; EU Forces Amazon to Provide Greater Ad Transparency; X Expanding Access to Grok AI Chatbot Tool  With the Digital Services Act now in full force, the European Commission [...]

Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the appointment of Neil Murphy as SVP demand & partnerships, North America, in a role that will see him expand the company’s presence in the market to [...]

Today (March 26th, 2024), IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has published the first-ever Mapping of Greenhouse Gas (GHG) Estimation Solutions in Digital Advertising. The mapping presents the range of emissions models [...]

Opti Digital's CEO, Magali Quentel-Reme talks to ExchangeWire about AI's pivotal role in driving digital ad revenue growth, emphasising its transformative impact on programmatic advertising. Quentel-Reme also highlights the industry's focus on sustainability and the importance of innovative ad formats [...]

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from industry experts. Considering the success programmatic has seen across a myriad [...]

Planet Earth is heating up, and the advertising industry is fanning the flames. As players in the advertising ecosystem attempt to pave the way for a more sustainable future, how far have industry efforts taken us?   The Advertising Ecosystem vs the [...]

Tappx, a leading AdTech provider of digital technologies for mobile, website and CTV advertising, has unveiled a new major milestone on its sustainability journey, with the ultimate goal of achieving net zero emissions by 2030. With this effort, Tappx hopes [...]

Seedtag, the leading global contextual advertising company, announced the appointment of Marko Johns as its new UK managing director and international head of agency. In his dual role, Johns will lead the Seedtag UK team, driving the growth of the [...]

Nominations are now open for Yahoo Academy 2024, the 13th edition of its immersive talent building programme which helps rising media agency and marketing superstars develop the skills needed to lead and thrive in the workplace of the future. The [...]