News content accounts for nearly one out of every five targetable ad impressions online, creating a clear opportunity for advertisers looking to reach engaged consumers. Yet for all of the legitimate content available, fake news remains a scourge on the [...]

Carlos Santiago (pictured below), co-founder of the Alliance for Inclusive and Multicultural Marketing (AIMM), the cultural branch of the Association of National Advertiser (ANA), speaks exclusively to ExchangeWire about the purpose and benefits behind the organisation's new CIIM metric. 1. What [...]

In the first of a series covering the effect of the ongoing outbreak of the Covid-19 strain of coronavirus upon the advertising industry, ExchangeWire speaks to a variety of technology vendors and industry associations for their insight into how the [...]

With more than 118,000 infected as of March 10th, COVID-19 is having and will continue to have a significant impact on many industries. The travel industry is no exception, and in fact, maybe the hardest hit. Sojern has analysed the [...]

The FreeWheel Council for Premium Video Europe (FWCE) has today released its latest study, The Delicate Art of Balancing Ad Load, which aims to provide an overview of current ad load across European premium programmers and help to better craft [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GumGum announces USD$22m (£17m) funding round; Verizon Media partners with VIOOH; Rakuten launches Rakuten Advertising; Yieldbird to invest [...]

GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, announced today that leading global marketing executive Lisa Licht has joined its Board of Advisors. Licht’s addition comes as the company ramps up to launch several new [...]

Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced financial results for the fourth quarter and fiscal year ended December 31, 2019. Q4 2019 - Revenue decreased 3% year-over-year, or 2% at [...]

The UK advertising industry grew for the 25th consecutive year, with ad spend reaching £5.97bn in Q3 2019, representing a year-on-year growth of 5.6%, according to the latest Expenditure Report from the Advertising Association (AA) and WARC released today (30th [...]

The IPA Bellwether Q4 2019 Report, released today 15th January 2020, has revealed a 4% overall increase in marketing budgets, the first such increase since the first quarter of the year. Growth is anticipated to accelerate through 2020 as the [...]