"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
Digest: Google’s Ad Tech Trial Nears Judge’s Decision; Amex and Duolingo Launch Ad Platforms; Mozilla Partners with Index Exchange
In today’s MadTech Daily, we cover Google’s ad tech trial nearing a judge’s decision, Amex and Duolingo launching ad platforms, and Mozilla partnering with Index Exchange.
How Audio Impacts the AI Funnel
Ciaran O'Kane revaluates his sketch on AI's impact on the marketing funnel, and adds audio into the mix...
Kargo Launches Social Echo in India with Indo Nissin as First Brand Partner
Kargo, a leader in delivering breakthrough omnichannel advertising solutions for global brands, has announced the launch of its innovative Social Echo format in India. Marking a significant innovation in the mobile advertising space, Indo Nissin, the makers of the iconic [...]
Digest: Spotify CEO Exit Brings Dual Leadership; Epic Says Apple’s Install Changes Slash Drop-Offs; The Trade Desk Overhauls Digital Ad Data Marketplace
In today’s Digest, we cover Spotify’s CEO exit bringing dual leadership, Epic saying Apple’s install changes slash drop-offs; and The Trade Desk overhauling its digital ad data marketplace.
AI, Slop, and the Split Future of Digital
Shirley Marschall turns her attention to the digital future, and why AI slop is set to be the star (?) of the show...
Digest: Double-Digit Growth Ahead for Digital Ad spend; Alibaba Unveils Multimodal AI; eBay Moves to Buy Tise
In today’s Digest, we discuss double-digit growth ahead for digital ad spend, Alibaba unveiling a multimodal AI, and eBay moving to buy Tise.
Ogury und Annalect schließen Lückezwischen Zielgruppenplanung und Mediaaktivierung
Ogury, führender Anbieter datenschutzkonformer Werbelösungen auf Basis exklusiver Daten, hat eine Audience‑Matching‑Partnerschaft mit Annalect, dem Spezialisten fürdatengetriebenes Marketing der Omnicom Media Group Germany, bekannt gegeben. Im Rahmen derKooperation hat Annalect die Schnittstelle der Audience-Planungsplattform Ogury One in seine eigenen Audience-Lösungen [...]
Silverpush and Adsquare Announce Contextual Location Measurement for YouTube Ads
Silverpush, the contextual intelligence company, today (23rd September 2025) announced a formal global partnership with Adsquare, a leading platform for location intelligence, to power measurement for YouTube ad campaigns. By combining the AI-powered contextual intelligence of Silverpush Mirrors for YouTube with [...]
Digest: Murdochs Tipped for TikTok Deal; Ad Giants Shift Climate Stance; Google’s Ad Tech Monopoly Trial Kicks Off
In today’s Digest, we discuss the Murdochs being tipped for the TikTok deal, ad giants shifting their climate stance, Google’s ad tech monopoly trial kicking off, and Amazon facing a jury over Prime sign-ups.
The Next Frontier in Ad Tech Innovation: Exploring the 10 Millisecond Opportunity with Index Exchange’s John Tigg
John Tigg, senior vice president, buyer development at Index Exchange, discusses a new opportunity in ad tech brought about by a rapid increase in computational power. What does the advancement mean for advertisers? Can you expand on the new opportunity [...]
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