Cisco Allegedly Looking At A Future Acquisition Of Quantcast The industry blogs are buzzing about Cisco’s new investment in Quantcast. Quantcast announced yesterday that they had raised $27.5 million with Cisco being a significant investor in the round. The company’s technology [...]

There’s been a lot of coverage around Demand Side Platforms in 2009 and this year will be no exception. The European online display market is fragmented, and can be a nightmare to buy across. DSPs aim to bring [...]

Paul Silver is Digital Direct Response Manager at MEC Manchester. 2009. What a year. I am sure many in this space will agree that 2009 was the year that many woke up and realised that change was necessary. Change to the [...]

MediaEquals, an online trading platform for traditional media, is now looking to move into the display market early next year. Farneymedia met with Gary Goodman, CEO Europe, earlier this week to discuss the MediaEquals platform, whether it will compete [...]

Invite Media announced this morning that Paul Turner will head up their European operations in London. Invite Media launched their universal platform earlier this year, and now help over thirty US agencies to trade across multiple exchange and inventory [...]

MediaWeek published a story yesterday about the growing influence of Demand Side Platforms - and the concern it seems to be engendering in top-tier US publishers. Demand Side Platforms are afterall everywhere. Everyone seems to have one: agencies, [...]

Google Buys Intelligent Display Firm Teracent Google continues its foray into traditional Yahoo advertising territory by beefing up its display offering with yesterday’s acquisition of Teracent. Teracent’s technology produces display advertising in real-time based on the specific user and site. Its [...]

The latest and improved version of the DoubleClick Ad Exchange has been drawing some of Europe’s leading premium publishers to the new platform since it re-launched two months ago. Although still in its early days here in Europe, there [...]

Yahoo’s Right Media is taking itself upmarket in order to capture some of the agency spend coming onto the exchange marketplace. According to AdAge, it is now actively targeting large premium publishers to trade on its platform - and [...]

The EU passed a new law yesterday that will affect the continent's online publishers, agencies, ad networks and advertisers. It is demanding that all internet cookies being served to a user's machine must be approved first by that user. [...]