ExchangeWire’s Industry Review is back, as we look at the top trends for an pivotal year. Today, we’re taking a look at AI - can its rise and rise continue? A year on from AI’s mainstream, headline grabbing emergence, the media [...]

In today's Digest: AI-powered search engine Perplexity seeks massive funding round; Alibaba Group’s Quanzhantui digital marketing tool boosts revenues; ITV seeks Head Of Generative AI Innovation to drive AI-driven content creation. AI-powered search engine Perplexity is reportedly looking to raise up [...]

ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for an era-defining year. Industry Review is back. These are the eight key pillars that will define media, marketing, and commerce in 2025, globally. [...]

Invibes Advertising (Invibes), a leader in digital advertising innovation, is excited to announce a significant expansion of its commercial team in France. In 2024, the Paris-based team expanded by 50%, underscoring Invibes' commitment to supporting its international development and the [...]

Illuma, the leading contextual-AI firm, today (October 17th, 2024) announces a partnership with PubMatic to bring advanced contextual recommendation capabilities to advertisers for the holiday season. PubMatic buyers looking to enhance reach across their audiences this season can now activate Illuma [...]

News in brief: On today's MadTech Daily: Uber looking at Expedia purchase; Google v adblockers; Amazon bolsters AI offering Uber has explored a possible bid for Expedia, the US travel booking website. As the ride-hailing app looks to diversify further, adding [...]

Taboola, a global leader in powering recommendations for the open web, today (October 15th, 2024) announced the introduction of Abby, an industry-first Generative AI technology that advertisers can use to start and manage campaigns, even without being an expert in [...]

Today’s news: PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works PayPal has launched an ad business, PayPal Ads, which will allow advertisers to tap into their [...]

ShowHeroes Group, a global leader in digital video advertising and CTV solutions, today (October 8th, 2024) announces the acquisition of Vidds, an AI-powered video creation and editing platform, for an undisclosed sum.  Founded in 2020 by Ed Thomas and Andrew Walters, [...]

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced the launch of Brand Outcome Scores (BOS), a first-of-its-kind AI-powered media scoring tool. This new solution provides advertisers with predictive scoring for their ad [...]