Attribution

  • Last-Click vs Multi-Touch-Attribution: Q&A with Greg Endean, Sociomantic

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  • Ad Fraud Breaches the Trust Between Networks, Publishers & Advertisers: Q&A with Tim Koschella, AppLift

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  • Upper Funnel vs Lower Funnel: Banner Ads Do Work, They're Just Being Measured Incorrectly

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  • Ad Networks That Compete on Price Won't Last in China

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  • Driving Channel Value Through Audience Analytics & Attribution Modelling

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  • Focus on Cross-Device Metrics to Drive APAC Programmatic Adoption

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  • One Big Trend in DACH is Native Ads: Q&A with Maciej Wyszynski, Sociomantic Labs

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  • The Need for Offline Attribution in an Online Age

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  • The Promise of Cross-Device Attribution

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  • Deutscher Programmatic Code of Conduct; Anti-Ad-Fraud Initiative von Adjust

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