Audience information is gold, but only if it is used in the right way and many of the more traditional marketing solutions are sadly guilty of treating channels as standalone silos when a multi-channel approach to marketing is far more [...]

These are the highlights from the recent ATS London Measurement & Attribution panel. Leading the discussion is Jon Barron, CRO and Co-Founder, Tagman. Here he discusses the particulars of attribution modelling, the key role played by analytics in overall [...]

AppNexus has announced the launch of its App Marketplace, as it looks to establish itself as the leading open platform for application distribution. The "App Marketplace" is now allowing ad tech companies to build applications and distribute through the [...]

It’s fair to say that the digital sector is one of the few industries that are faring pretty well despite the current tough economic times. And where you find an industry enjoying 27.5% year on year growth, you’ll almost [...]

Yann Le Roux is the Co-Founder at Matiro. After his appearence at ATS Paris, Le Roux gives a high-level overview on the growth of the data-driven display marketplace in France. How has the French data-driven display market evolved over the past [...]

Volker Ballueder is VP International Sales, mexad Ltd. Here he gives some some insight on where he thinks RTB is pushing the industry. Without wanting to get sentimental, we are nearly at the end of the year. Q4 is upon [...]

Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their expansion from search into the Google Display Network, Facebook and YouTube and partnership with Criteo (retargeting) means advertisers can [...]

Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their expansion from search into the Google Display Network, Facebook and YouTube and partnership with Criteo (retargeting) means advertisers can [...]

Nerissa MacDonald, Director of Trading, EMEA at MediaMind gives her overview on last week's ATS Paris event. Last week saw the inaugural launch of ATS Paris, a first of its kind for the French market. With an attendance of [...]

Improve Digital released its new eco-system map for Europe. There is huge growth in the number of new companies on the map - compared to last year's iteration. Let's just say those boxes are getting very snug. [...]