Improve Digital released its new eco-system map for Europe. There is huge growth in the number of new companies on the map - compared to last year's iteration. Let's just say those boxes are getting very snug. [...]

Europe has always been the poor relation to the US in terms of ad tech. US companies have access to capital. Lots of it. You need only do a Q&A on Adexchanger.com, and you too can have [...]

Ross Caveille is UK Country Manager at PulsePoint. Here he discusses the PulsePoint proposition in Europe - and how the newly merged company will differentiate itself in an increasingly competitive marketplace. Can you give an overview on the merger between [...]

Alain Levy, CEO, Weborama has been confirmed to speak at ATS Paris on Tuesday, October 27. Levy has extensive experience in the European digital advertising space having worked at a number of start-up ventures over the last ten years, [...]

ATS Paris is now just three weeks away - and the excitement among the French nation is growing. The French love ad trading. The tension is palpable. No seriously. ExchangeWire has put together an intoxicating melange [...]

With ATS Paris only just over a month away, ExchangeWire is offering free access to French advertiser-side marketers. Mais oui. Évènement gratuit pour les Annonceurs. The line-up for ATS Paris is a melange of local C-level execs and [...]

Paul Vassallo is the Head of Online Trading / Display at Media Contacts. Here Vasallo discusses the case for the agency in the new eco-system, and why the agency model must evolve to remain relevant to clients. The industry is [...]

The media plan remains the focal point for our industry. Everyone with inventory to hawk, and looking to secure media spend, has to get on an agency media plan. But there have been big changes over the past twelve months. [...]

ExchangeWire is looking forward to hosting over four hundred of the industry's best minds on September 20 for Europe's biggest event on data-driven display and media optimisation. This year's conference is probably the most diverse we have put on. [...]

We are just over a week out form ATS London. The agenda for the full-day event is now live. One of the more intriguing discussions scheduled for the day is the Measurement & Attribution. Attribution is currently [...]