Forrester recently released its white paper on tag management, "How Tag Management Improves Web Intellegence". Here Paul Cook, CEO and founder of TagMan, discusses the report and how the company fits into the "nascent" tag management landscape. Why do you [...]

Welcome to the first edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Ciaran O'Kane, Editor-In-Chief of ExchangeWire speaks to [...]

Joel Christie is the Senior Marketing Manager at BSkyB. Here he discusses exchange-buying strategy from the perspective of one of the UK's biggest display advertisers, how attribution is informing these buys, and dealing with the issue of bid inflation [...]

ExchangeWire is launching a global podcast series focused on the data-driven display market - as well as other biddable media including mobile, video, and addressable TV. TraderTalk will discuss the big industry issues, and will speak to the key [...]

Yann Le Roux is the Co-Founder at Matiro. Here Le Roux discusses trends in The local exchange martketplace, display advertising in the French media mix and why ad trading is an essential offering. Are French brand advertisers and marketers more [...]

Attribution is absolutely critical to the sustainability of the display market. It underpins everything we do in the industry. Implementing an attribution model that rewards all touch points en route to conversion is a difficult and costly process. [...]

The post view impression is a contentious conversion metric in ad land. Most ad networks make their living out of it. And it's how the majority of agencies justify their DR display spend to advertisers. But questions [...]