News in brief: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool  European Industry Committees Create Audience Measurement Coalition Several European joint industry committees, media owner committees, and professional research [...]

Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today (January 23rd, 2025) announced the launch of its refreshed brand identity. This significant update represents a pivotal chapter in Multilocal’s journey, aligning its evolution with the [...]

Evorra, the next-generation SaaS audience and data platform for brands and agencies, has joined forces with the7stars, one of the United Kingdom’s largest independent media agencies, to lead the way in compliant and addressable audience building and activation for the7star’s [...]

Start.io, an industry-leading, mobile-driven SSP, today (January 15th, 2025) announced its partnership with Intent IQ, a leader in identity resolution, to expand its audience targeting capabilities.  Under this partnership, Start.io matched mobile advertising IDs (MAIDs) with their corresponding alternative IDs using [...]

MAGNA, the media intelligence and investment unit within IPG Mediabrands, and Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, announced the release of a proprietary report – The Intersection of Audience Data + [...]

Permutive, the Audience Activation Platform that brings together media owners and advertisers to reach consumers using scaled publisher signals, today (November 20th, 2024) announced that it has built a marketplace on top of Index Marketplaces, a flexible platform designed to [...]

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a phenomenon in nature called carcinisation. Essentially, [...]

StackAdapt, a leading multi-channel advertising platform, proudly announces its latest integration with Shopify, a provider of essential internet infrastructure for commerce, with a new app on the Shopify App Store.  Today, Shopify merchants and marketers can seamlessly integrate with StackAdapt to [...]

ArcSpan Technologies, a leader in audience monetisation for global publishers, proudly announces that Mollie Spilman, a widely respected leader in advertising technology, has joined the company’s Advisory Board. As ArcSpan’s Audience Monetisation System (AMS) continues to set new standards in [...]

Audigent, the leading data activation, curation, and identity platform, announced that it has been selected to serve as an initial launch partner for Google Ad Manager’s curation feature.  This new capability from Google’s SSP provides advertisers with a powerful tool to [...]