Zeotap Data, the fully-consented people-based, deterministic data composed of over 500 million unique IDs, announces a new partnership with TikTok for Business, the ad platform of the popular short-form video entertainment platform, TikTok. This strategic collaboration aims to enable advertisers [...]

impact.com, the world’s leading partnership management platform, today (September 12th, 2023) announced it has acquired SaaSquatch, a best-in-class provider of customer referral software.  Combining SaaSquatch’s technology with impact.com’s platform empowers brands to build authentic and valuable partnerships with their customers while [...]

LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced an expanded partnership with Pinterest (NYSE: PINS), the visual inspiration platform, to offer a better global integration for advertisers to reach their audiences on Pinterest’s platform globally. Through the partnership, marketers [...]

LiveRamp, in collaboration with research company, Censuswide have released findings from a new report investigating the role of data collaboration in understanding audiences.  Amidst the current economic climate, marketers are most concerned about “understanding the whole customer journey” (42%), rising [...]

Today (21st June), RTB House announces the launch of PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities. As the deadline for the deprecation of third-party cookies on Chrome [...]

Sojern, the leading digital marketing platform for the travel industry, announces the latest version of its Sojern Travel Marketing Platform with enhanced Artificial Intelligence (AI)-powered audiences. Sojern has leveraged its long-standing AI capabilities to provide expanded support for more than [...]

Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced the newest iteration of its attentionPLAN® offering – the only attention planning tool which covers linear TV, CTV, Socials, YouTube, and other major digital platforms. Now equipped with Attention-Adjusted® [...]

Vistar Media, the world's leading end-to-end programmatic ecosystem for digital out-of-home, is pleased to announce its latest partnership with Adsquare, a renowned Location Intelligence Platform. This partnership provides Vistar’s clients with advanced audience targeting capabilities to further enhance sophisticated programmatic [...]

As ATS London 2023 approaches, Luke Fenney, VP addressability EU at LiveRamp, explains why now is the right time for publishers to adjust their data strategies to make the most of audience addressability. It’s hardly a secret that in the [...]

In today's ExchangeWire news digest: Viaplay drops its CEO as it reports a disappointing quarter; ITV and Publicis Media collaborate to launch an addressable audience partnership; and Twitter hires a former NBCUniversal exec as its head of brand safety departs. Viaplay [...]