Consumers are being left confused and unsure how to feel about the majority of soft drink brands. That’s according to new data from DAIVID, which found that confusion is among the top emotions people feel when watching soda ads. DAIVID – [...]

LG Ad Solutions today (May 15th, 2025) unveiled its latest research report, The Big Shift 2025 | UK Edition, uncovering a major evolution in how viewers engage with their connected TVs. The study shows that the TV is no longer [...]

LoopMe, a global leader in brand performance, has announced a broadened collaboration with Google Cloud that will support LoopMe’s ongoing commitment to sustainability in the advertising ecosystem.  Having chosen Google Cloud as a partner because of its leading tools, including Google [...]

LoopMe, the global leader in brand performance, is proud to announce the expansion of its partnership with Reveal Mobile, establishing Reveal as LoopMe’s dedicated partner for global out-of-home (OOH) brand lift measurement. This partnership leverages Reveal Mobile’s deep category expertise and [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (May 1st, 2025) announced a partnership with Overtone, a contextual intelligence partner redefining digital relevance for brands from a human perspective. The partnership sets a new [...]

LoopMe, the global leader in brand performance, today (April 29th, 2025) announced it has partnered with Microsoft Advertising to integrate its first-to-market real-time brand optimisation PurchaseLoop solution into Microsoft Curate. Through Microsoft Curate, LoopMe has enhanced the addressability of its first-party [...]

Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than non-winning campaigns, according to new data from creative effectiveness platform DAIVID. In partnership with Effie Awards UK – the leading authority on marketing effectiveness – [...]

Michael Clingham, account director at Spark Foundry UK, explores how partnerships can facilitate more authentic brand experiences, touching on cross-media collaborations, portable gaming, and crafting meaningful experiences in a mobile world. In an era where entertainment boundaries are increasingly blurred, [...]

Invibes Advertising (Invibes), líder en innovación publicitaria digital, está revolucionando las soluciones ‘convencionales’ a través de la hiperpersonalización GenIA, aprovechando los modelos avanzados de lenguaje LLM (Large Language Models) y los formatos exclusivos in-feed para potenciar la interacción y el [...]

Invibes Advertising (Invibes), ein führendes Unternehmen in der digitalen Werbeinnovation, revolutioniert die digitale Werbung mit GenAI-Hyper-Personalisierung – unter Nutzung fortschrittlicher Große Sprachmodelle (LLMs) und exklusiver In-Feed-Formate, um unvergleichliches Engagement, Markenimpact und Geschäftsergebnisse zu erzielen. Diese Lösung der nächsten Generation ermöglicht [...]