News in brief: YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI   YouTube Drives Channel 4 Social Viewing Figures Channel 4 amassed more than 2.3 billion views [...]

News in brief: ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad  ITV Investors Back M&A Talks ITV’s major shareholders are in support of efforts to explore a potential [...]

News in brief: AUS Publishers Hit Google with Lawsuits; Daily Mail to Merge Print and Online Teams Amidst Challenges; BBC World Service Sets out £6m Saving Plan  Google Faces Ad Tech Lawsuits from AUS Publishers Google is facing two class-action lawsuits from [...]

News in brief: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool  European Industry Committees Create Audience Measurement Coalition Several European joint industry committees, media owner committees, and professional research [...]

News in brief: Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds Eight in Ten Ad Buyers Exploring Gen AI Almost eight in ten ad buyers are using or exploring [...]

DPG Media and Brand Metrics are proud to announce the launch of a breakthrough in the measurement of CTV advertising for DPG Media’s leading streaming platform, VTM GO. The new solution allows advertisers on VTM GO to measure the brand lift [...]

News in brief: ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach  ITV Partners with YouTube ITV has partnered with YouTube’s partner programme, bringing its library to viewers through the video platform. A dedicated [...]

StackAdapt, a multi-channel programmatic advertising platform, has announced a collaboration with Channel 4, the UK Public Service Broadcaster (PSB) to open up broadcast advertising inventory for StackAdapt clients in the UK for the first time.  This collaboration is a major milestone [...]

News in brief: Google to Face £7bn Consumer Lawsuit in UK; ITV Stock Surges as Investors Consider Takeover Bids; Temu Owner Misses Sales Estimates  Google to Face £7bn Consumer Lawsuit in UK With a huge deal of antitrust pressure already mounting for [...]

News in brief: AUS Plans Ban Social Media Ban for Under 16s; ITV Revenue Dips; UK Gov to Examine Future of Linear TV  AUS Plans to Ban Social Media for Under 16s In order to tackle social media’s damaging effects on children, [...]