LightBoxTV, the Total TV planning and workflow platform, has integrated with Caria’s API to simplify campaign execution across linear and connected TV (CTV). The integration is already live and in active use by a major global holding group, with wider [...]

Picnic, the leader in Inventory Intelligence dedicated to driving a higher-quality ad-funded web, has announced a new partnership with Happydemics, a global, cross-channel brand lift solution. This collaboration will provide clients with brand lift studies that demonstrate the measurable impact [...]

Impact Plus, the French sustaintech pioneer dedicated to reducing the carbon footprint of the advertising industry, is taking a new step forward by expanding its measurement scope to include two key channels: Search (SEA) and Influencer Marketing.  Since 2020, Impact Plus has [...]

Following the APAC launch of four new CTV ad formats 2 months ago, Kargo has successfully delivered its first CTV Tiles campaign, in partnership with Contagion for PlaceMakers, one of New Zealand’s leading home improvement retailers. Production cost and complexity have [...]

MarkApp, the high-growth ad tech company operating a full-stack exchange across CTV, mobile, and web, today (1st September, 2025) announced the launch of Pantheon’s AI Agent Stack. This new suite of five active AI agents transforms how advertisers plan, deliver, [...]

Adzymic, an award-winning provider of omnichannel creative and media solutions, launched APX 360ne, its next generation premium exchange solution designed to simplify campaign delivery and supercharge performance across display, video, connected TV (CTV), and digital out-of-home (DOOH).  Built on the foundation [...]

Clinch, the Agentic AI platform for omnichannel advertising, today (21st August, 2022) announced a new first-to-market DCO strategy available within its Flight Control platform, the ability to optimise creative performance using media performance data. This evolution empowers advertisers to connect [...]

A powerful short film from insurance brand AXA about a women’s walking football team of cancer survivors is the most emotionally-engaging ad of Euro 2025. That’s according to new data from DAIVID, which found the nine-minute documentary-style video "Kicking Cancer: The World’s Toughest [...]

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (June 4th, 2025) announced a partnership with Impact Plus, a leading sustainability technology company that empowers marketers to reduce the environmental footprint of [...]

Zefr, a global leader in brand suitability technology for social platforms, announced today the launch of its new Pre-Screen Exclusion List Solution for the Search Partner Network (SPN). This new offering enables advertisers to pre-screen and exclude domains across Google’s [...]