Adelaide, the leader in attention-based media quality measurement and activation, has released its 2026 Outcomes Guide, offering the industry’s most comprehensive look at how attention metrics are being applied across advertising campaigns to drive measurable outcomes. As attention becomes part of [...]

Clinch, the Agentic AI platform for omnichannel content orchestration, today (4th December, 2025) announced major enhancements to its AI Copilot, introducing new AI data agents that revolutionise the way advertisers analyse and act on campaign performance. This enables teams to [...]

Picnic, the leading Inventory Intelligence platform, has released The Age of Quality, a new insights report exploring how advertisers can drive stronger outcomes by prioritising quality in every stage of the media journey. The downloadable guide draws on expertise from industry [...]

Austria Tourism has recorded standout results in the United Kingdom with its first-ever Video Native campaign on the Readpeak platform, delivering ultra-low costs, high engagement, and performance exceeding major video providers. As part of its mission to refresh perceptions of Austria [...]

A heartwarming Disney film about a little girl whose doodle comes to life after Santa mistakes her drawing for a Christmas wish is the most emotionally engaging ad of the festive season. That’s according to new analysis from DAIVID, which [...]

LightBoxTV is proud to announce a strategic integration with Outra, the UK’s leading provider of predictive property and location data. The collaboration will empower TV advertisers with the ability to plan and optimise campaigns based on highly accurate geographic and [...]

LightBoxTV, the Total TV planning and workflow platform, has integrated with Caria’s API to simplify campaign execution across linear and connected TV (CTV). The integration is already live and in active use by a major global holding group, with wider [...]

Picnic, the leader in Inventory Intelligence dedicated to driving a higher-quality ad-funded web, has announced a new partnership with Happydemics, a global, cross-channel brand lift solution. This collaboration will provide clients with brand lift studies that demonstrate the measurable impact [...]

Impact Plus, the French sustaintech pioneer dedicated to reducing the carbon footprint of the advertising industry, is taking a new step forward by expanding its measurement scope to include two key channels: Search (SEA) and Influencer Marketing.  Since 2020, Impact Plus has [...]

Following the APAC launch of four new CTV ad formats 2 months ago, Kargo has successfully delivered its first CTV Tiles campaign, in partnership with Contagion for PlaceMakers, one of New Zealand’s leading home improvement retailers. Production cost and complexity have [...]