MarkApp, a global contextual advertising platform across CTV, mobile app, and web environments, has announced a strategic partnership with NetCom TV, a premium virtual MVPD and FAST platform offering authenticated, high-income audiences and scalable connected TV ad inventory. This partnership enables [...]

LG Ad Solutions today (May 15th, 2025) unveiled its latest research report, The Big Shift 2025 | UK Edition, uncovering a major evolution in how viewers engage with their connected TVs. The study shows that the TV is no longer [...]

iion has formed a strategic partnership with Play.Works, integrating the leading connected TV (CTV) gaming provider's premium inventory into iion's advertising platform. This collaboration gives advertisers access to high-impact video environments on the largest screen in the home.  Play.Works delivers over [...]

Digital advertising platform Azerion UK has entered a strategic partnership with cross-media measurement provider AudienceProject to bolster its omnichannel evaluation capabilities with independent audience measurement. The agreement covers connected TV (CTV) and online video (OLV) advertising, including campaigns on YouTube, [...]

Verve, a leading media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation, curation, and identity platform, announced a collaboration that utilises both companies’ proprietary probabilistic targeting technology to improve targeting in ID-less [...]

GeoEdge, the global leader in malvertising detection and ad quality, announces a new strategic focus aimed at elevating the CTV viewer experience. As connected TV continues its rapid ascent and advertising budgets follow, one aspect of the viewer experience isn’t [...]

The use of content-rich video on CTV OOH (connected TV out-of-home) screens across venues deepens viewer engagement and creates a hospitable environment for relevant advertising. This is especially true in retail environments where dwell times are highest. In a report [...]

LightBoxTV is leading an ambitious initiative in AI-driven TV advertising through a strategic partnership with AI consultancy Xenet. The joint R&D initiative focuses on enhancing campaign planning, optimisation, and measurement across linear and connected TV (CTV).Leveraging AI as a natural [...]

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today (April 22nd, 2025) announced the appointment of Mike Evans as senior vice president, head of US sales. This key leadership hire comes as the company continues [...]

TripleLift, the creative SSP transforming digital advertising with innovative technology and immersive ad formats, today (April 15th, 2025) released a comprehensive report titled "100 Years of Television," marking the centennial of television's first public demonstration.  This milestone anniversary commemorates John Logie [...]