Programmatic advertising is still not used to its full potential. In this piece, Chris Le May (pictured below), SVP and MD Europe and emerging markets, DataXu, specifically addresses marketers and explains how they can make the most of their programmatic spend by breaking down silos [...]

At ATS New York 2016, Nathan Woodman, general manager, Demand Solutions, IPONWEB delivered a keynote speech on the topic of first-party machine learning in programmatic, with a request to the industry: can we create a framework for ‘Open Machine Learning’? Data, [...]

With over 6,000 languages spoken worldwide, getting across a brand message in a culturally relevant way is a challenge faced by marketers the world over. This edition of ExchangeWire’s Now & Next feature examines some of the current solutions and [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought up by Adobe; iab Europe digital video advertising survey; Earnings for YuMe and Marin; FastPay fintech financing program; Targeted display solution [...]

On the whole, 97% of browsers of a commercial website don’t convert. This of course depends on your industry and your own structure, but the fact of the matter is, the majority of people who visit your website do not [...]

The correct approach to targeting and attribution modelling divides the industry, with buyers pushing for deterministic solutions and sellers promoting the virtues of probabilistic data. What role can the common, yet less publicised, account-based marketing methodologies play in targeting and attribution? [...]

Thanks to their consumers' acceptance that new products need not be perfect, China's tech ecosystem has been able to thrive on a faster speed of innovation. In this week's industry byliner, Hagai Tal, CEO of mobile ad tech vendor Taptica, [...]

Investment, header bidding, machine learning, programmatic and creative, programmatic TV and video, data-driven publishing and the evolution of buy-side technology: 3 November saw the third annual ATS New York – a day packed full of content, bringing a whole host [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data protection takes on Facebook-WhatsApp; Native advertising partnership between Adyoulike and The Trade Desk; Weve and AppNexus; Series A Funding for Convertr; and partnership [...]

3 November, 2016 marks the third year of the Xaxies Awards in the UK – the annual awards held by Xaxis to celebrate the best of programmatic technology and advertisers’ campaigns. This year, Simone Giertz, 25-year-old inventor, robotics enthusiast, and YouTube [...]