Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (November 13th, 2023) that its Flight Control platform is now a licensed measurement enablement destination on LiveRamp, the leading [...]

In the heart of central London's One Marylebone venue, the seventh annual Wires Awards ceremony celebrated the pinnacle of achievement in the ad tech world through a total of 21 distinctive awards. The event saw 300 attendees come together to [...]

Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences. As consumer attention becomes increasingly fragmented across a multitude of platforms and media, the ability to curate [...]

Zeotap Data, a leading provider of fully-consented, people-based data solutions, is proud to introduce Validated Demos, the key to delivering reach and frequency metrics against your core demographic audience in programmatic media buying. Through exclusive partnerships with Europe's major mobile telco operators, [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a groundbreaking data collaboration with Experian, the world’s leading global information services company. The collaboration marks a major milestone in the advertising industry, as PubMatic becomes [...]

Beginning in early 2024, Chrome cookie shutdown presents a major shift in the digital landscape, as advertisers have long relied on cookies for targeting and measuring audiences, even if previous research has shown 70% of consumers are already taking their [...]

By incorporating the principles of data invitation, security, dialogue, and value proposition, advertisers can not only comply with stringent regulations but also build a rapport with consumers that goes from transaction to interaction. The tension between data and privacy has created [...]

In today's ExchangeWire news digest: Google Ads opens access to its new Demand Gen tool; California's governor signs the Delete Act, allowing citizens to ask brokers to delete their data; and Microsoft-Activision is approved in the UK. Google Ads begins roll [...]

Yahoo Advertising today (October 13th, 2023) announced a new integration with Twilio Segment customer data platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies. Twilio Segment’s direct integration with Yahoo ConnectID will enable advertisers to [...]

Zeotap Data, a leading provider of fully-consented, people-based data solutions, announces the launch of 'Zeotap Tribes',  a collection of 12 smart audience segments.  These meticulously crafted segments have been designed by prioritising data from exclusive mobile telco partnerships, and aim to [...]