This week, the digital market in Latin America was marked by the arrest of Diego Dzodan, VP LATAM, Facebook, for not complying with the local regulation of WhatApp's data disclosure to a Court in the northeast of the country. Moreover, [...]

As data volumes have increased exponentially in recent years, the ability to sift through and identify the important insights has become an increasingly sought-after skillset. Industries as diverse as Finance, Professional Sports, and Healthcare are now recruiting people with data [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: London-based Glow merges with Spanish ADTZ; RNTS buys Inneractive; EU releases more details on 'Privacy Shield'; UK cultural secretary slams ad blocking; Facebook faces German anti-trust [...]

Dr Marc Hobell (pictured below), director, Pitney Bowes Software explains the importance of data and technology in retail to ensure an accurate understanding of customers and inform, not just physical store locations, but also the approach to omnichannel communications. Retail is [...]

Digital ad fraud continues to be a global problem, with brands increasingly concerned about bot clicks and the accuracy of traffic numbers. It does not help that Asia's ad tech industry still looks at clicks as the primary metrics, which [...]

Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This [...]

On Monday (19 February), Ciaran O’Kane, CEO, ExchangeWire published a piece as a precursor to the biggest mobile event of the year, Mobile World Congress. As well as touching upon the device graph and the rise of programmatic native, O’Kane [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Sharp growth of native advertising expected; mobile rich media [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Sponsored data service launches in Southeast Asia; Singapore social analytics firm to offer Facebook topic data; CPMs [...]

The discussion rages on about whether data and creativity can harmoniously co-exist in the new era of digital advertising. If data is what determines whether a person is a relevant target, then creativity is what determines whether that person will eventually become [...]