With ATS Paris only just over a month away, ExchangeWire is offering free access to French advertiser-side marketers. Mais oui. Évènement gratuit pour les Annonceurs. The line-up for ATS Paris is a melange of local C-level execs and [...]
As promised we are publishing the first of the ATS London presentations. This is the keynote from Konrad Feldman, Co-founder and CEO, Quantcast - and it's a cracker. Highlights include the IBM computer "wiping the floor" with hapless [...]
After a couple of weeks of waiting, TraderTalk is back! We are now upto episode eight, and we got some great interviews coming up in the next couple of weeks. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks [...]
Jonathan Despinidic, General Manager of Jemm Group Australia & APAC, on Jemm's recent Australian launch and how the Real Time Network is a first for Australia and the APAC region. Here he discusses how Jemm's offering is both an [...]
Mike Baker is the President and CEO at DataXu. Here he discusses DataXu's offering in Europe, targeting beyond the cookie, and mobile RTB.
Can you give an overview on the DataXu offering? Our platform is a tool to help marketers make [...]
It's been a while since I pounded the mean streets around Noho and Holborn looking for media cash from the agencies. I had the best UK IPs from US networks and publishers in town? Targeting? What are [...]
The media plan remains the focal point for our industry. Everyone with inventory to hawk, and looking to secure media spend, has to get on an agency media plan. But there have been big changes over the past twelve months. [...]
James Simmons, MATCH Media’s Director, talks about how being Australia’s largest privately-owned media agency allows unbiased media buying as part of their media strategy for clients. He also stresses while there’s been a shift from traditional media buying skills of [...]
ExchangeWire is looking forward to hosting over four hundred of the industry's best minds on September 20 for Europe's biggest event on data-driven display and media optimisation. This year's conference is probably the most diverse we have put on. [...]
Travis Johnson is Head of Cadreon Australia. Here he talks about the launch of the Cadreon online performance platform, the benefits of being DSP agnostic and how data integration and sharing between DSP’s allows them to leverage first and [...]
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