OpenX announced today that it is launching a new platform for publishers. OpenX Enterprise is looking to optimise yield across guaranteed, non-guaranteed and real-time inventory. The company is tieing its ad sever and ad exchange solutions together with [...]

Despite all the innovation in display and talk of disintermediation, ad networks are still doing pretty nicely. They're still making big margins. And more importantly are still delivering performance for agencies and advertisers. But the threats to [...]

A number of speakers have been added to the bill for the Data Economy event on March 03. Michael Steckler, Managing Director UK at Criteo will be joined on the buy-side audience panel by Louisa Wong, Director of Media [...]

Sociomantic is a Berlin-based ad-tech company that offers a real-time buying solution for the European market. Dr. Thomas Nicolai, Managing Director at Sociomantic, spoke to ExchangeWire about the company's proprietary real-time platform, its social targeting layer and the client [...]

It seems sense has prevailed in Brussels. The threat of the hard opt-in for cookie tracking appears to have been thrown out. Instead EU regulators are looking at strict self-regulation. Although this decision will be welcomed by [...]

There is a massive debate going on in the European display space at the minute around data. Data is indeed the new black. But it's a very complex and confusing area. Publishers are agonising about how to [...]

With the upcoming Data Economy conference only a matter of weeks away (March 03), it's only fitting that the first post of the year on ExchangeWire focuses on data. 2011 will be the year when the European buy-side and [...]

I want to thank all the contributors to the end-of-year review series – and indeed all guest posters throughout 2010. The end-of-year series provided a comprehensive overview of this year’s developments in the European exchange space. In [...]

Back in the day, when supermarkets were trying to figure how to make more margin, they introduced their own brand goods to compete with established brands. One Irish supermarket chain brought out its own line of "Yellow Pack" FMCGs, [...]

What is the MIG? And what is its role in WPP, currently the biggest display buyer in the European market? Caspar Schlickum, Managing Director, Europe and UK at The MIG, sat down with ExchangeWire this week to discuss [...]