Das europäische ad tech-Unternehmen Seedtag wächst weiter. Der Marktführer für kontextuelle Werbung in Europa und Lateinamerika hat das französische Unternehmen KMTX (ehemals Keymantics) übernommen. Damit sichert sich Seedtag die KI-Modelle von KMTX, die Performance-Kampagnen automatisiert optimieren. Diese integriert das Unternehmen [...]

Ahead of ATS London 2022, Lucie Pearce, Marketing Manager at Fifty, explains why privacy solutions are paramount, the benefits of focusing on prospecting, how new technologies are changing contextual advertising, and how advertisers’ can future-proof their businesses with a full-funnel [...]

In the run-up to ATS London 2022, Tim Geenen, managing director, addressability, EU, LiveRamp, details how marketers can distil the current complexity in the identity space. Identity is a major bugbear for marketers at the moment, with constant regulation and tech [...]

In this Q&A ahead of ATS London 2022, Thomas Baart, Customer Success Manager at Permutive, discusses the importance of first-party data in a post-cookie world, the value of publishers' first-party data and cohorts, and how the shift towards a privacy-centric [...]

Zeotap, the next-generation Customer Data Platform (CDP), has announced new appointments, with Frank Einecke and Domitille Doat-Le Bigot joining the company’s Board, and Tibor Stefán appointed as SVP sales & customer success. The new appointments will support the company in [...]

Ahead of ATS London 2022, Liz Salway, principal, business consulting, EPAM Continuum, outlines how CPGs can rapidly capitalise upon the upper- and lower-funnel opportunities offered by retail media. I have so much to say on this topic that I had a [...]

Ahead of ATS London 2022, Sophie Lee, sales director at Quantcast, discusses how a comprehensive approach to data in the nebulous post-cookie ecosystem and building trusted relationships with consumers should form the crux of marketing efforts. Whether we’re talking about first-party, [...]

Two of Britain’s leading automotive publishers have put aside their rivalries and teamed up with Crimtan to offer post-cookie solutions to advertisers. Autovia and Haymarket Automotive are two of Britain’s biggest automotive publishers. Between them, they own Auto Express, BuyaCar, Car [...]

Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of contextual targeting. In recent years, the advertising landscape has begun to face increasing [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: The CMA launches a fresh investigation into Google's market dominance; Canada restricts two of China's flagship telecoms companies, Huawei [...]