In today's ExchangeWire news digest: DiDi Global receive an almost £1bn fine over their data practices; Meta reportedly reallocate resources from news to building a creator economy; and Google announce a two-week hiring freeze.   DiDi Global fined nearly £1bn by CAC Ride-hailing [...]

From Friday 22 July, ExchangeWire will be bringing you an all new, improved weekly newsletter: The Stack. As ever, we’ll be keeping you up to date with the latest news and analysis from the worlds of adtech, martech, media and commerce. But [...]

New data released today (July 20th, 2022) reveals that 75% of US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics. The survey, conducted by The Harris Poll on behalf of Permutive and consisting [...]

In this new series from ExchangeWire, Ciarán O’Kane explores a pressing industry issue and sketches out a potential solution. This week, he takes a look at the opportunity for Uber’s DOOH offering, and what their ad tech stack could look [...]

At ExchangeWire’s ATS London 2022, John Stoneman, global head of demand at TripleLift, addressed why the programmatic ecosystem must alter the narrative around change as it prepares for third-party cookie deprecation. In this interview, drawing on insights from TripleLift’s International [...]

ExchangeWire’s ATS conference returned to London on 14th and 15th June, bringing together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations and fireside chats, not to mention a world-famous after-party. If you [...]

In this exclusive Q&A, Martin Jensen, co-founder and CCO at Nexta, gives his overview of the current digital omnichannel landscape, and discusses the value of SMEs and the importance of helping resolve some of the key challenges they currently face.   How [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced that all of its global data centres are now powered by 100% renewable energy. The company achieved this significant milestone as it embarks on a comprehensive, [...]

Warner Bros. Discovery’s International Advertising-Sales and Marketing Solutions division has partnered with LiveRamp to launch a new privacy-first solution to bring clients targeted addressable marketing at scale across Eurosport’s online platforms.   Developed using LiveRamp’s Authenticated Traffic Solution (ATS), the technology offers brand [...]

Le Groupe Les Echos - Le Parisien  a annoncé aujourd'hui le déploiement d'une nouvelle DMP, en partenariat avec Permutive, afin de mettre en place un écosystème d'activation publicitaire pour accéder à l'ensemble de ses segments first party. Grâce à la [...]