"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
Digest: Disney Strengthens European Content Slate with ZDF Deal; Anthropic Settles Piracy Case; Perplexity’s New Publisher Revenue Model
Disney strengths its European content slate with a ZDF deal, Anthropic settles its piracy case, and Perplexity’s rewards publishers...
Digest: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy
Today’s Digest discusses WPP Media unveiling Open Intelligence, Paramount reshaping its strategy by cutting costs, as well as Disney and Microsoft announcing further layoffs amid AI restructuring. WPP Media Unveils Open Intelligence WPP Media has launched Open Intelligence, a new data solution [...]
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