VIOOH Announces 2023 Carbon Emissions Significantly Below Industry Benchmarks
Today (November 6th, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression. Working with its sustainability partner [...]
Displayce & JCDecaux Launch Exclusively ‘Airport Live Triggering’
Displayce, the leading European platform for programmatic buying in digital out-of-home communication, unveils “Airport Live Triggering” in partnership with JCDecaux, the world’s number one in outdoor advertising. This new feature, exclusive to the Displayce DSP, enables self-service, real-time activation of [...]
Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 Months
Today, (September 17th, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a [...]
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