Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to bear its teeth and advertisers begin to demand enhanced transparency. In short, the terms ‘privacy’ and ‘transparency’ could soon become [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Publicis/Omnicom Merger Receives Green Light In Europe, So What Will This Mean For Accuen And Vivaki? The merger is quite rightly billed as one of the [...]

Programmatic buying continues to dominate video advertising conversations, and the ad tech industry can expect it to move further into the mainstream of media buying strategies in 2014. But the industry must reform some of its ways before this happens, [...]

Earlier this week UK trade bodies representing brands, advertisers and the ad tech communities agreed a set of guidelines aimed at providing greater transparency in the online ad trading sector, bringing a near three-year deadlock to an end. The newly formed [...]

There is so much emphasis on customer data at the moment. In the search for a competitive edge, marketers are focused on gaining the most valuable insight and building smarter and stronger personal relationships with their customers. It should be no [...]

According to an AdEx Benchmark 2012 study, published by IAB Europe, Russia ranks fourth in Europe in terms of its online advertising market (€1.6 billion in 2012). The Russian market has grown at an impressive annual rate of 34%. The [...]

IPONWEB launches its BidSwitch today at DMEXCO. With the number of bidders and customised solutions exploding, BidSwitch is seen as an attempt to solve the fragmentation problem in global programmatic supply and demand. Here Derek O'Neil, Chief Business [...]

Benjamin Tice will be speaking at ATS London Tuesday September 10. Twenty-plus years after the birth of the internet, programmatic buying and selling and RTB is now a multi-billion dollar industry. The story is different on mobile, where app stores launched [...]

ExchangeWire hosted a panel at ATS London 2011 discussing the death of the media plan. While it was hubris to suggest that its death was imminent, there was a lot of debate around the consequences of it departing from the [...]

PubMatic's Rob Jonas discusses how APAC publishers can learn from the "mistakes" of Incumbent markets, and put the right strategies in place. How are regional publishers building strategies around programmatic, and where is APAC at the moment in terms of development? The [...]