Peer39 announced this morning a new partnership with the leading DSP in the APAC region, Brandscreen, to provide advertisers and agencies with page-level targeting. The offering is the first of its kind in the Asia Pacific market, and will give [...]

Teresa Sperti, Head of Marketing & Product for realestateVIEW.com talks about media buying and the importance of striking a balance between brand and performance. She adds with 50% of all Australians accessing online via their mobile it makes the channel [...]

Andy Lerner is the CEO of Trust Metrics. Here Lerner discusses the Trust Metrics proposition, how it is working with buy and sell side partners in the automated channel, and how its solution is being adapted for the European [...]

Bruce Journey, CRO and Co-Founder of enterprise DSP, Dataxu, has been confirmed to speak at ATS London on Tuesday, September 20. Journey is an experienced veteran in the digital media space, holding previous roles at MIT’s Technology Review and Time. [...]

Carlo Bertozzi is the CEO of Longtail. Here he talks about why the launch of bidr, Longtail's new ad trading desk, fills a gap for advertisers in the Australian marketplace. He discusses how RTB will bring greater scale [...]

Carlo Bertozzi is the CEO of Longtail. Here he talks about why the launch of bidr, Longtail's new ad trading desk, fills a gap for advertisers in the Australian marketplace. He discusses how RTB will bring greater scale and efficiency [...]

This article appeared in on NMA.co.uk this week. Here's the full unabridged version, which gives more of an in-depth view on the differing approaches of European marketers around data-driven display buying. The recent furore over Agency Trading Desks in the [...]

With ATS London only just over a month away, ExchangeWire is still offering free access to advertiser-side marketers. The line-up for this year's ATS London is nothing short of sensational. We have keynote speakers from AppNexus, MediaMath, Rubicon [...]

Akihiko Tokuhisa is both the CEO & President of Platform One Inc. and CTO of D.A.Consortium Inc. Here he discusses how Platform One combines Market One (DSP) and Yield One (SSP) into one platform and, with agencies and publishers [...]

Akihiko Tokuhisa is both the CEO & President of Platform One Inc. and CTO of D.A.Consortium Inc. Here he discusses how Platform One combines Market One (DSP) and Yield One (SSP) into one platform and, with agencies and publishers fast [...]