Infectious Media has been actively trading on exchanges for over two years. In fact it was one of the first companies ExchangeWire spoke to back in the day when this venerable blog was working under the moniker of FarneyMedia [...]

The Yahoo DR business has been growing its market share across Europe over the last couple of years. It has invested significant resource into its data strategy, giving it an edge over third party ad nets. But given [...]

How time consuming is it to send an I/O by fax? And why the hell am I spending a whole week smashing the phones to close a paltry five grand deal? Work flow is still a major pain [...]

RTB has gone mainstream. It's official. Forrester says so. Impression-level trading is due to hit $823 million of US display spend - at least 7.9% of the total US display market. It's all very exciting stuff. [...]

I recently got slapped down for giving the "oxygen of publicity" to yet another meaningless acronym. And in fairness it was probably justified. If you were to stand back from it all and look at the current fragmented [...]

How important is a DMP in managing and leveraging data for automated display buys? Is it a necessary piece of the buy-side stack? One of the vendors offering a DMP solution in Europe is Lotame. ExchangeWire spoke [...]

Sociomantic is a Berlin-based ad-tech company that offers a real-time buying solution for the European market. Dr. Thomas Nicolai, Managing Director at Sociomantic, spoke to ExchangeWire about the company's proprietary real-time platform, its social targeting layer and the client [...]

In what is likely to be the break-out year for the data market in Europe, third party data providers are now integrating with DSPs, SSPs and exchanges across Europe. Weborama, a leading ad server provider in the European market, [...]

With the launch of GMM and the growth of the DSP market it was inevitable that the big DR ad nets would eventually take some rear guard action. Depending exclusively on the good will of agencies is now a [...]

I want to thank all the contributors to the end-of-year review series – and indeed all guest posters throughout 2010. The end-of-year series provided a comprehensive overview of this year’s developments in the European exchange space. In [...]