While European agencies continue to procrastinate about exchange trading and automated media buying, Efficient Frontier continues to raise the stakes in the display market. Yesterday it launched its own DSP to help clients buy ad inventory more effectively and [...]

Rubicon announced this week the launch of Revv For Demand, allowing demand side networks access to automated and audience buys. This will also enable demand side traders to buy inventory in real-time. These type of buys [...]

Rubicon announced today that it will begin to support RTB on its platform. This move was always coming despite its protestations against real-time bidding several months ago. The new feature is giving RTB access to a number of [...]

In a significant development for the exchange eco-system in Europe, Orange announced today that it will make significant inventory from its owned and operated sites available to buy through the OpenX Market. Partner publisher sites working with Orange’s ad [...]

DeSilva + Phillips, an investment bank based in New York, released a whitepaper last week on the continuing evolution of the global exchange eco-system. It’s a solid overview on what the landscape currently looks like and how it’s likely [...]

Will ad networks have to build out their own buying platforms to survive? Is the UK ad network market too bloated? What effect will RTB have on the European display market? Mark Connolly, Commercial Director at Adconion [...]

ExchangeWire was the first to cover the launch last year of Invite Media’s Bid Manager, a platform that allows buyers to purchase ad impressions across multiple inventory sources while leveraging huge amounts of data. Twelve months on Invite Media [...]

» MediaMath rolled a new tool on its TerminalOne platform this week, which aims to give agencies and advertisers deeper insights into audience-specific performance. MediaClarity is an analytics and data visualization solution, and is integrated into the existing TerminalOne [...]

Jonathan Beeston (@searchbeest) is European Client Services Director at Efficient Frontier (@efrontier) There has been some really interesting debate of late about the convergence of display and search. So much so, in fact, that next week’s London SES is devoting [...]

The holding agencies are busily putting together exchange strategies, as they look to deliver better campaign performance for clients. Some are building out their own platforms; while others are partnering with technology companies. There does seem to be [...]