» There was an excellent article yesterday on Imedia about the necessity of the DSP within the current exchange eco-system. Written by Eric Prichard, advertising technology advisor at Microsoft, it explores the pivotal role DSPs will play in buying [...]

Mendel Senf is CEO of Yieldivision, an exchange trading specialist based in Amsterdam. Yieldivision operates in the Dutch and German markets and is now looking at offering its exchange-buying expertise to advertisers throughout Europe. Can you give an overview of [...]

Today's guest post is wirtten by Paul Silver (@thepaulsilver) Late last year I did a piece for ExchangeWire about some of the exciting changes happening in display advertising. Given the number of blog posts and op-ed pieces that have since [...]

» Apple has become a little delusional about the new iAd platform. Apparently they are looking for $1 million dollars for initial ad campaigns on the iPhone and iPod Touch through its new ad network. Apple is [...]

"The rulebook of how display media is bought and sold here in Europe is slowly being ripped up. Automated channels are not only empowering publishers to better monetise non-premium invenotry but also helping to augment their reach. It's [...]

While European agencies continue to procrastinate about exchange trading and automated media buying, Efficient Frontier continues to raise the stakes in the display market. Yesterday it launched its own DSP to help clients buy ad inventory more effectively and [...]

Rubicon announced this week the launch of Revv For Demand, allowing demand side networks access to automated and audience buys. This will also enable demand side traders to buy inventory in real-time. These type of buys [...]

Rubicon announced today that it will begin to support RTB on its platform. This move was always coming despite its protestations against real-time bidding several months ago. The new feature is giving RTB access to a number of [...]

In a significant development for the exchange eco-system in Europe, Orange announced today that it will make significant inventory from its owned and operated sites available to buy through the OpenX Market. Partner publisher sites working with Orange’s ad [...]

DeSilva + Phillips, an investment bank based in New York, released a whitepaper last week on the continuing evolution of the global exchange eco-system. It’s a solid overview on what the landscape currently looks like and how it’s likely [...]