There were three trade press stories this week that exemplified the changing face of the ad network model in the European market. Although these news events were completely disjointed, it did yet again hit home how flexible, adaptable and [...]

Brian O'Kelley, one of the most revered figures in the burgeoning exchange space, is making his first UK keynote speech for nearly six years at ATS London on Tuesday, September 20. O'Kelley, CEO and Co-Founder of AppNexus, will deliver [...]

Improve Digital is releasing this week its 360Yield solution for the European market. Here Janneke Niessen, Co-founder and COO at Improve Digital, discusses the 360Yield offering and how the new solution will look to address the regional sell-side problems in [...]

European publishers are nervous. Extremely nervous. They know change is in the air but are not quite sure what to do about it. On the one hand they have a behemoth technology player, who has a massive [...]

It'll be twelve months in September since ExchangeWire did its first event in the Paramount. The inaugural half-day was attended by over 190 C-level execs from the nascent exchange eco-system in Europe - providing a forum for debate and [...]

Microsoft announced this week that it's launching its ad exchange in the Netherlands and the UK. Here Brian O'Kelley, CEO and Founder of AppNexus, discusses the Microsoft Advertising Exchange rollout, the role being played by the AppNexus real-time technology [...]

The nightmare scenario of an opt-in/opt-out patchwork in Europe seems to be coming to fruition. After the sensible approach from the British government as to how to implement the EU's ridiculously vague directive, Dutch politicians have decided to throw [...]

After a couple of months of beta testing by a select number of European ATDs and exchange traders, Microsoft has announced that its exchange is now open for business in the UK and the Netherlands - with plans to roll [...]

It's just under a week to go to the first dedicated conference on data-driven display for the German market. The Ad Trader Conference, hosted by Adzine and ExchangeWire, is bringing together some of the most senior ad execs in [...]

Vincent Karachira, Owner of Next Performance, talks about its recent sixteen million euro fund raise, expansion across Europe, and its local remarketing and upper funnel targeting solutions. You’ve just raised 16 million euro in new founding. What are you planning to [...]