» As if you didn’t know already, Facebook display is now a big draw for European media buyers. I’m hearing of big chunks of media spend being shifted into the FB channel by the big agencies. You’ve got [...]

Facebook has become an essential part of media buying in Europe. Attracted by the sheer volume of users on the platform and peerless audience microtargeting, European advertisers continue to shift significant amounts of media budget through the social network [...]

» E-marketer now estimates that Facebook is earning $1.2 billion globally for display advertising. This is up form $665 million on last year's figure, a jump of nearly 80%. This revenue is set to rise to $1.7 billion [...]