Venatus Media, in partnership with Lumen Research, have announced new analysis of digital media results across video ad campaigns, showing the company delivers up to five times higher attention by activating audiences it finds "In the Zone". The findings reveal the value [...]

Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest video game titles, today (24th February, 2026) announced that Tracker Network, the world's leading competitive [...]

Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest video game titles, announced that Eyal Betzalel, veteran ad tech entrepreneur and co-founder and former [...]

Gaming advertising delivers 20 times more engagement for just 5% of typical media budgets, according to Australia's first comprehensive gaming attention benchmark report released today by iion. The benchmark study, titled "The Attention Advantage," analysed 50+ gaming campaigns across Australian mobile [...]

Mistplay, the pioneer of play-and-earn in the rewarded ad space, today (4th November, 2025) released its "2025 Mobile Gaming Across Markets Report", uncovering foundational differences in how players discover, play, and spend across the US, UK, Korea, and Japan – [...]

In today’s Digest, we cover OpenAI launching the ChatGPT Atlas browser, Omnicom’s revenue rising on ad strength, and Netflix expanding into interactive experiences as its shares fall on a Brazil tax hit.

iion, the unified gaming advertising platform, has secured a strategic partnership with Arkadium, unlocking access to one of the most engaged casual gaming audiences in the industry. This collaboration enables iion advertisers to access Arkadium's high-quality casual gaming inventory directly [...]

TapNation, the mobile game publisher behind Thief Puzzle and Wordling, has partnered with ad quality leader AppHarbr to elevate player experiences and maximise ad performance. With real-time ad quality controls, TapNation prevents disruptive creatives from ever reaching players, eliminating unskippable [...]

Overwolf, the all-in-one platform that empowers brands and advertisers to reach more than 113 million gamers each month, today announced the expansion of its global Brand Partnerships team with the addition of three senior leaders, including Annie Por as Director [...]

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the US August 2025 Top Mobile Gaming Apps Rankings for Programmatic Advertising Traffic Quality on the Apple App Store and the Google Play Store.  The report ranks [...]