iion Partners with Play.Works to Bring Premium CTV Gaming & AVOD Inventory to Advertisers
iion has formed a strategic partnership with Play.Works, integrating the leading connected TV (CTV) gaming provider's premium inventory into iion's advertising platform. This collaboration gives advertisers access to high-impact video environments on the largest screen in the home. Play.Works delivers over [...]
How Partnerships Create More Authentic Brand Experiences in Gaming
Michael Clingham, account director at Spark Foundry UK, explores how partnerships can facilitate more authentic brand experiences, touching on cross-media collaborations, portable gaming, and crafting meaningful experiences in a mobile world. In an era where entertainment boundaries are increasingly blurred, [...]
iion Taps Azur Games’ 9.5B+ Installs to Expand its Premium Game Inventory
iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has integrated Azur Games’ expansive mobile game portfolio into its platform through Amazon’s Transparent Ad Marketplace (TAM). The collaboration enhances access for advertisers looking to engage Azur’s massive [...]
Follow ExchangeWire