Intent IQ, a leader in next-generation identity technology, announced the company will integrate identity-driven performance at scale in Horizon Media's newly launched HorizonOS—the industry’s first marketing operating system built on an open, interoperable ecosystem of best-in-class technology partners. HorizonOS operates as [...]

Digital Envoy, the leader in IP intelligence and high-quality, consent-based location data, has today (16th December, 2025) announced its partnership with Bedrock Platform, the next-generation, media buying infrastructure provider built for the AI age. The partnership enables Bedrock Platform customers [...]

BRAVE, the radically human supply-side platform (SSP), today (10th November 2025) announced a new integration with Roqad, a global leader in privacy-first identity solutions used by leading platforms to connect cross-device audiences while maintaining compliance. This collaboration strengthens BRAVE’s ability [...]

Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today (23rd September, 2025) announced a new partnership with Bedrock Platform, a modular demand-side platform (DSP) built for signal sovereignty, unified curation, and intelligent activation. This integration [...]

In her latest column, ad tech expert Shirley Marschall takes a look at the old promise of perfect targeting, and why it really needs to be done better... Digital advertising has always chased the promise of perfect targeting. First came cookies: [...]

Implcit, a specialist in advertising statistics and artificial intelligence (AI), and First-id, a key player in deterministic identification, announce their groundbreaking alliance. This partnership aims to address major challenges faced by advertising stakeholders: accurately reaching the right audiences across all [...]

NumberEight, a global leader in privacy-first, ID-less data solutions, is excited to announce a strategic partnership with Carbonatix, a pioneer in programmatic digital audio advertising.  This collaboration integrates NumberEight’s Affinity Audience solution into Carbonatix’s advanced audio ecosystem—powering both web-based text-to-speech (TTS) [...]

Intent IQ, a privacy-forward next generation identity resolution leader, today (March 4th, 2025) announced the results of a new partnership with Fandom, the world’s largest fan platform.  Through the partnership, Fandom deployed Intent IQ’s Bid Enhancement solution, an identity resolution service [...]

We spoke to Tamir Shub, VP of business development, IntentIQ, about the importance of privacy-first identity solutions, and the power of first-party data to publishers. Why is identity so important to the sell side? Identity is a critical component of publishers’ monetisation [...]

In a rapidly evolving digital landscape moving towards a cookieless world, IPM Advertising is at the forefront of advertising innovation by becoming the first Belgian media group to deploy the First-id identification solution, which is already transforming the French market.  This [...]