With growing demand for premium ad placements and trusted inventory, Novicue rolls out an essential audio inventory checklist to help advertisers secure the right inventory at the right price.  Inventory quality issues have been a major concern for advertisers for a [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (11th September, 2025) announced a new collaboration to provide advertisers with seamless, programmatic access to Tubi’s premium connected TV (CTV) inventory in Australia.  This marks a significant [...]

Intent IQ, a leader in privacy-first identity resolution, announced the results of its strategic partnership with EXTE, a global advertising technology platform focused on unlocking the full potential of digital media through a unified, full-stack infrastructure. Since late 2024, EXTE [...]

Today, (5th August, 2025) JCDecaux India, a subsidiary of the world’s leading outdoor advertising company, announced new programmatic advertising inventory available through its partnership with VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform. The partnership unlocks programmatic access to exclusive [...]

Captify, the leading provider of real-time audiences and insights fuelled by Search Intelligence, today (16th July, 2025) announced a partnership with Adalyser, a TV advertising platform, to enhance its targeting capabilities across its premium TV inventory.  Through this partnership, Adalyser’s ActiveVoice [...]

Axis, a global programmatic platform helping publishers unlock the full value of their inventory, has announced a strategic partnership with AlgoriX, an independent global media and technology company that offers publishers and advertisers best-in-class advertising solutions, delivering performance at every [...]

VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced a new programmatic partnership with global media and entertainment company, Outernet London. Outernet is home to Europe's largest and most advanced digital screens, complemented by state-of-the-art event venues and retail spaces. [...]

Sojern, the leading marketing platform built for hospitality, is joining forces with PubMatic, an independent technology company shaping the future of digital advertising’s supply chain. This new relationship enables agencies and advertisers to access and activate Sojern’s extensive real-time travel [...]

MarkApp, the global contextual DSP and mobile app marketplace, has announced a new partnership with AdSpin Games, a division of SpinX and developer of high-performing casual and hyper-casual mobile games. The integration brings AdSpin's premium owned-and-operated (O&O) gaming inventory into [...]

PubMatic, una empresa tecnológica independiente que está dando forma al futuro de la cadena de suministro de la publicidad digital, ha anunciado hoy la ampliación de su colaboración con Trainline. Esta asociación integra capacidades tanto onsite como offsite, lo que [...]