Mobupps, a leading ad tech company with over 16 years of expertise in data-driven performance marketing, in collaboration with Apptica, a mobile market intelligence platform, has released the "US Holiday Season Growth Playbook 2025". The holiday season in the United States [...]

GeoEdge, the global leader in ad quality and malvertising prevention, has partnered with Screencore to strengthen marketplace performance through secure, high-impact ad experiences. The collaboration enhances malware protection and upholds creative integrity, establishing a more reliable supply path. By integrating GeoEdge’s [...]

Brands are doubling down on the proven effectiveness of affiliate marketing in the face of rising customer acquisition costs, with influencers taking an increasing share of affiliate budgets. This is among key findings of The Global State of Affiliate Marketing [...]

LightBoxTV is proud to announce a strategic integration with Outra, the UK’s leading provider of predictive property and location data. The collaboration will empower TV advertisers with the ability to plan and optimise campaigns based on highly accurate geographic and [...]

We examine the findings of the latest IPA Bellwether Report, calling on a range of industry experts for their insights. UK marketing budgets have risen for a second consecutive quarter, remaining in positive territory for Q3 2025. Just over 22% [...]

StackAdapt, the leading technology company in advertising and marketing, today (15th October, 2025) announced the general availability (GA) of its martech suite, marking a major milestone in the company’s evolution from a programmatic platform to a full-funnel integrated marketing solution.  Now [...]

Mobupps, a leading ad tech company with a legacy spanning over 16 years, has been recognised with two prestigious Silver awards at the NYX Awards 2025. Mobupps won top honours in the Marketing ROI Excellence category for its campaign with FavBet, [...]

Ciaran O'Kane revaluates his sketch on AI's impact on the marketing funnel, and adds audio into the mix...

Ogury, führender Anbieter datenschutzkonformer Werbelösungen auf Basis exklusiver Daten, hat eine Audience‑Matching‑Partnerschaft mit Annalect, dem Spezialisten fürdatengetriebenes Marketing der Omnicom Media Group Germany, bekannt gegeben. Im Rahmen derKooperation hat Annalect die Schnittstelle der Audience-Planungsplattform Ogury One in seine eigenen Audience-Lösungen [...]

impact.com, the world’s leading commerce partnership marketing platform, announced its continued strong performance during the second quarter of 2025, as brands turn increasingly to partnership marketing strategies to reach consumers who are disengaged with traditional advertising, and are researching in [...]