Sorry, kids, Shirley's column this week is all about the over-40s. Is advertising missing a trick in focusing on youth?

VIOOH, the leading premium global digital out-of- home (DOOH) supply-side platform, announced today (26th January, 2026), a strategic partnership with national advertising network ISM Intelligent Signage for Media, expanding programmatic access to premium digital inventory across Germany's extensive [...]

We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.

In today’s Digest we cover Google introducing a new AI commerce standard, Nvidia appointing its first-ever CMO, and Trump pushing back on Netflix’s Warner Bros. acquisition.

Adelaide, the leader in attention-based media quality measurement and activation, is now available in Index Marketplaces, expanding access to Adelaide’s AU metric within sell-side curation workflows and enabling buyers and curators to evaluate and package media quality at scale. Index [...]

Locala, a global leader in omnichannel advertising solutions, announced the launch of Omni Planner in Singapore. This strategic advancement is designed to help marketers overcome the growing complexity of phygital consumer behaviour – where 70% of consumers now expect a [...]

Mobupps, a leading ad tech company with over 16 years of expertise in data-driven performance marketing, in collaboration with Apptica, a mobile market intelligence platform, has released the "US Holiday Season Growth Playbook 2025". The holiday season in the United States [...]

GeoEdge, the global leader in ad quality and malvertising prevention, has partnered with Screencore to strengthen marketplace performance through secure, high-impact ad experiences. The collaboration enhances malware protection and upholds creative integrity, establishing a more reliable supply path. By integrating GeoEdge’s [...]

Brands are doubling down on the proven effectiveness of affiliate marketing in the face of rising customer acquisition costs, with influencers taking an increasing share of affiliate budgets. This is among key findings of The Global State of Affiliate Marketing [...]

LightBoxTV is proud to announce a strategic integration with Outra, the UK’s leading provider of predictive property and location data. The collaboration will empower TV advertisers with the ability to plan and optimise campaigns based on highly accurate geographic and [...]