Mortar AI, the marketing intelligence platform for modern marketers, has partnered with creative data provider DAIVID to integrate creative effectiveness into its Marketing Mix Model (MMM), unifying all key campaign metrics within a single platform. Creative quality is consistently proven to [...]

This week saw mounting regulatory pressure across streaming and social media, while advertising and retail delivered record-breaking performances. In today’s MadTech Daily, we cover WPP unveiling a £500m cost-cutting plan in an AI-led overhaul, ByteDance being valued at $550bn in [...]

Axeptio et Agence123 publient un livre blanc analysant six cas concrets de marques e-commerce ayant transformé leur gestion du consentement en levier de performance marketing. Intitulé “E-commerce, consentement et performance : 6 marques révèlent leurs bonnes pratiques pour transformer la CMP [...]

Assertive Yield announced the appointment of Yael Schuster as vice president of marketing, marking a strategic step in the company’s continued growth and market expansion. In her new role, Yael will lead Assertive Yield’s global marketing strategy, with a focus [...]

Axeptio, plateforme de gestion du consentement (CMP) internationale, accompagne MM Creative Agency, agence digitale basée aux Pays-Bas, dans l’optimisation de la collecte de consentement pour ses clients.  Pour répondre aux enjeux de privacy de ses clients sans alourdir leurs parcours digitaux, [...]

In a category where brand loyalty is often built on emotion as much as efficacy, EQ Dry found a way to connect deeply with modern parents — through empathy, storytelling, and attention-driven media. Partnering with Teads, the omnichannel outcomes platform, [...]

Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent collection for its clients.  To address its clients’ privacy challenges without adding friction to their digital journeys, the agency recently [...]

In today’s Digest, we discuss Paramount’s latest attempt to buy WBD; Alphabet planning a 100-year sterling bond sale, Apple and Google proposing App Store changes after a CMA probe

Sorry, kids, Shirley's column this week is all about the over-40s. Is advertising missing a trick in focusing on youth?

VIOOH, the leading premium global digital out-of- home (DOOH) supply-side platform, announced today (26th January, 2026), a strategic partnership with national advertising network ISM Intelligent Signage for Media, expanding programmatic access to premium digital inventory across Germany's extensive [...]