Mobupps, a leading ad tech company with a legacy spanning over 16 years, has been recognised with two prestigious Silver awards at the NYX Awards 2025. Mobupps won top honours in the Marketing ROI Excellence category for its campaign with FavBet, [...]

Ciaran O'Kane revaluates his sketch on AI's impact on the marketing funnel, and adds audio into the mix...

Ogury, führender Anbieter datenschutzkonformer Werbelösungen auf Basis exklusiver Daten, hat eine Audience‑Matching‑Partnerschaft mit Annalect, dem Spezialisten fürdatengetriebenes Marketing der Omnicom Media Group Germany, bekannt gegeben. Im Rahmen derKooperation hat Annalect die Schnittstelle der Audience-Planungsplattform Ogury One in seine eigenen Audience-Lösungen [...]

impact.com, the world’s leading commerce partnership marketing platform, announced its continued strong performance during the second quarter of 2025, as brands turn increasingly to partnership marketing strategies to reach consumers who are disengaged with traditional advertising, and are researching in [...]

In the concluding part of his social media trilogy, Dan Gee of Media Futures Market looks beyond social media, to the next stage of brand comms...

In today’s Digest, we discuss Brainlabs' acquisition of Exverus Media to expand its US operations, WARC’s report revealing key consumer trends shaping purchase decisions, and the metrics gap hindering creator marketing impact.

JCDecaux UK's Director of Programmatic joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.

UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry leaders make of the latest findings.  Marketing budgets expanded at the strongest pace in a year during the second [...]

In today’s Digest, we discuss the UK ad industry calling for a fossil fuel marketing ban and Google found to be underestimating its carbon emissions. We also cover AI factchecking on X sparking conspiracy concerns, and UK marketers citing creator relationship [...]

impact.com, the world’s leading partnership management platform, has released details of the UK edition of its Partnerships Experience event (iPX), taking place on 25th June in London. The event brings together brands, influencers, publishers, and advocates to discuss the key trends [...]